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Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism
ilość książek w kategorii: 5434
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Hospitality Sales and Promotion: Strategies for Success
ISBN: 9780750649865 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups* how can you reach them effectively? the secrets of successful public relations* new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies....
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their s...
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cena:
212,38 |
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Development and Management of Visitor Attractions
ISBN: 9780750651691 / Angielski / Miękka / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome* National Lottery funded projects* International case studies* Updated statistics and examplesThe author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories...
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest i...
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cena:
308,94 |
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Forecasting Tourism Demand
ISBN: 9780750651707 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Guiding the reader through a variety of methods, Douglas C. Frechtling's work is aimed at professionals in the tourism sector who need to predict future trends as accurately as possible.
Guiding the reader through a variety of methods, Douglas C. Frechtling's work is aimed at professionals in the tourism sector who need to predict futu...
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cena:
700,05 |
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Adventure Tourism
ISBN: 9780750651868 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The area of adventure tourism has increased rapidly over the past decade to become one of the leading areas of income and interest in the tourism industry today. Looking at the past, present and future of adventure tourism, this text examines the product and its variances, the adventure tourist and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, for example: gorilla watching holidays; trekking on Mount Everest; diving holidays; outward bound; and the Adventure Island, Singapore. Analysis of the development and nature of...
The area of adventure tourism has increased rapidly over the past decade to become one of the leading areas of income and interest in the tourism indu...
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cena:
284,80 |
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Sports Tourism
ISBN: 9780750652766 / Angielski / Twarda / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sports Tourism: participants, policy and providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people and place. Unlike other texts, it seeks to present sports tourism as a unique area, which produces its own unique issues, concerns and controversies. The text tackles these issues from three viewpoints: - Participants: examining the profiles, motivations and behaviour patterns of sports tourists to create a typology of participants. - Policy: analyses the response by policy makers to...
Sports Tourism: participants, policy and providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon ...
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cena:
531,07 |
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International Hospitality Industry
ISBN: 9780750652957 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With contributions from leading figures in the field of hospitality mamagement across the world, this book looks at specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice. It then moves on to highlight the key issues that will be encountered within every sector.
With contributions from leading figures in the field of hospitality mamagement across the world, this book looks at specific sectors of the industry, ...
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cena:
241,34 |
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Business Development in Licensed Retailing: A Unit Manager's Guide
ISBN: 9780750653343 / Angielski / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This practical guide details the skills and techniques needed to manage units in licensed retail organizations in a flexible and entrepreneurial manner. It builds towards the production of a unit business plan, with a variety of case studies from Wetherspoons, Scottish and Newcastle, Whitbread, Yates' and others to put the theory into practice. These allow lecturers and management development personnel to use the text as a learning resource through which readers can apply the principles and techniques outlined. The book forms the basis of a complete course for a unit manager's development,...
This practical guide details the skills and techniques needed to manage units in licensed retail organizations in a flexible and entrepreneurial manne...
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cena:
222,03 |
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Food Safety in the Hospitality Industry
ISBN: 9780750653497 / Angielski / Miękka / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This texts aims to offer a user-friendly guide to food safety and hygiene legislation and is vital to all those involved in food handling and preparation. Using practical examples, the text discusses the following areas: the legislation and legal background in easy-to-follow terms - a comparison of the UK and other countries throughout the European Union; safe food handling in practice - an easy reference source for all areas of a catering operation, including food service and labelling, storage and temperatre controls and health and safety; and the application of food safety policies in...
This texts aims to offer a user-friendly guide to food safety and hygiene legislation and is vital to all those involved in food handling and preparat...
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cena:
231,69 |
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In Search of Hospitality
ISBN: 9780750654319 / Angielski / Miękka / 318 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. This title brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, thereby providing a broad and comprehensive perspective on hospitality. It focuses the study of hospitality across the range of human, social and economic settings, and provides a reference point for the future development of hospitality as an academic...
'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adoptin...
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cena:
231,69 |
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Food Tourism Around The World
ISBN: 9780750655033 / Angielski / Miękka / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. This volume offers insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience on a global scale.
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. This volu...
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cena:
275,14 |
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International Cases in Tourism Management
ISBN: 9780750655149 / Angielski / Miękka / 410 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and ma...
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cena:
251,00 |
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Tourism and Hospitality in the 21st Century
ISBN: 9780750656276 / Angielski / Miękka / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written for senior personnel in private and public sector tourism and hospitality operations, and as a reference point for students, this text presents a collection of essays which examine a wide range of interests involved in toursim and hospitality.
Written for senior personnel in private and public sector tourism and hospitality operations, and as a reference point for students, this text present...
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cena:
299,28 |
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Dictionary of Travel, Tourism and Hospitality
ISBN: 9780750656504 / Angielski / Twarda / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume defines and explains more than 4000 terms and abreviations used in the study of travel, tourism and hospitality, and by those who work in these fields, as well as by those who take part in them as consumers. It also lists key data for more than 20 countries. This third edition includes more than 1000 new entries and profiles 50 personalities connected with travel, tourism and hospitality. It also describes 300 international and national organizations.
This volume defines and explains more than 4000 terms and abreviations used in the study of travel, tourism and hospitality, and by those who work in ...
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cena:
299,28 |
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Cross-Cultural Behaviour in Tourism
ISBN: 9780750656689 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Providing insight into the concepts, definitions and measures of the essential cultural components that encourage tourism, this is a guide to the statistical tools available to analyse cross-cultural behaviour and how to use them to your advantage.
Providing insight into the concepts, definitions and measures of the essential cultural components that encourage tourism, this is a guide to the stat...
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cena:
347,56 |
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Culinary Taste
ISBN: 9780750657679 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Approaching its subject from a multitude of angles, this book provides an insight into the nature of culinary taste as expressed in commercial restaurant settings. The influence on culinary taste by a variety of factors, including the media, gender issues, health issues, marketing and geography, is explored, and the way that these factors can be translated into successful business in industry is considered.
Approaching its subject from a multitude of angles, this book provides an insight into the nature of culinary taste as expressed in commercial restaur...
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cena:
231,69 |
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Organization Behaviour for Leisure Services
ISBN: 9780750657822 / Angielski / Miękka / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Organization Behaviour for Leisure Services provides the reader with the conceptual tools necessary for analysing organizational behaviour in the context of hospitality, leisure and tourism provision, and understaanding events in order to take appropriate management action. Taking the view that leisure services involve an array of industry sectors - they are related, for instance, to work-time spent eating, drinking and staying away from home, as well as the more obvious recreational pursuits - the text uses examples and case studies from a wide range of international businesses...
Organization Behaviour for Leisure Services provides the reader with the conceptual tools necessary for analysing organizational behaviour in...
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cena:
222,03 |
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Sport Tourism Destinations: Issues, Opportunities and Analysis
ISBN: 9780750659376 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines planning, development and management of sport tourism destinations. This book looks at the effects sports tourism has on the economy and the tourism destinations. It covers the topics sports tourism destination analysis, destination planning and development, destination marketing and management, and sport tourism impacts and environments.
Examines planning, development and management of sport tourism destinations. This book looks at the effects sports tourism has on the economy and the ...
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cena:
308,94 |
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Niche Tourism
ISBN: 9780750661331 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world.Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base...
Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche touris...
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cena:
347,56 |
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Geotourism
ISBN: 9780750662154 / Angielski / Twarda / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Geotourism is tourism surroounding geological attractions and destinations. This unique text uses a wealth of case studies to discuss the issues involved in the management and care of such attractions, covering topics such as sustainability, impacts and environmental issues. Geotourism: Sustainability, impacts and management leads the reader logically through the process, covering both the theories involved and the practicalities of managing such 'environmentally precious' attractions.
Geotourism is tourism surroounding geological attractions and destinations. This unique text uses a wealth of case studies to discuss the issues invol...
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cena:
917,30 |
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Flight Catering
ISBN: 9780750662161 / Angielski / Miękka / 335 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The airline industry faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies. Endorsed by the International Flight Catering Association, this book acts as a guide to this area, taking the reader through aspects from marketing to cost control and logistics.
The airline industry faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strateg...
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cena:
299,28 |
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