International Cases in Tourism Management

ISBN-13: 9780750655149 / Angielski / Miękka / 2003 / 410 str.

John Swarbrooke; Susan Horner

Opis

International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Spis treści

Part 1 Introduction

Chapter 1 The Role of Case Studies in Learning
Chapter 2 Key Issues in International Tourism Management
Chapter 3 Introduction to the Case Studies

Part 2 The Case Studies

Section 1 Tourism Organization
Case study 1 British Airways
Case study 2 The 'Lonely Planet' Phenomenon
Case study 3 MyTravel Group plc
Case study 4 Pacific Asia Travel Association
Case study 5 Tourism Concern
Case study 6 Touristik Union International and Its Environmental Policies

Section 2 Tourism Destinations
Case study 7 Tourism in Asia-Pacific
Case study 8 Dubai
Case study 9 The Role of Visitor Attractions in Dublin, Ireland
Case study 10 Adventure Tourism in Iceland
Case study 11 Las Vegas, USA: Portrait of a Market Leader
Case study 12 Tourism in Russia

Section 3 Sectors of Tourism Industry
Case study 13 Boutique Hotels
Case study 14 Budget Airlines in the UK
Case study 15 The UK Cruise Market
Case study 16 Online Retail Travel - Expedia
Case study 17 The Brochures of Tour Operators
Case study 18 Wildlife Tourism in Southern Africa
Case study 19 Hong Kong Disneyland
Case study 20 The Guggenheim Museum, Bilbao, Spain

Section 4 Issues in Tourism
Case study 21 Airline Frequent Flyer Programmes
Case study 22 All-Inclusive Resorts
Case study 23 Clubbing and Party Tourism in the Mediterranean
Case study 24 Corporate Social Responsibility in Tourism
Case study 25 Ecotourism - Belize
Case study 26 Tourism Education and Training
Case study 27 Employment in Tourism
Case study 28 International Hotels Environmental Initiative
Case study 29 Researching Tourist Satisfaction
Case study 30 Sex Tourism
Case study 31 Timeshare Development
Case study 32 Tourism and Travellers with Disabilities
Case study 33 Tourism and the Purchase of Property in Foreign Countries
Case study 34 Tourism and Rural Development
Case study 35 Tourism and Terrorism
Case study 36 Vacation Costs, Different Destinations, and
Independent Travellers 369

Section 5 The Future of Tourism
Case study 37 Hotel Bourazani, Greece - An Entrepreneur's
Contribution to Sustainable Tourism
Case study 38 Tomorrow's Tourists

O autorze

Susan Horner, John Swarpson