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Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism
ilość książek w kategorii: 5434
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Contemporary Tourism: An International Approach
ISBN: 9780750663502 / Angielski / Miękka / 394 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry today, and discusses the related security and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five...
The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refres...
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cena:
241,34 |
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Innovative Marketing Communications: Strategies for the Events Industry
ISBN: 9780750663618 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.With a strong practical underpinning, Innovative Marketing Communications for Events...
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strat...
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cena:
275,14 |
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Tourism Business Frontiers
ISBN: 9780750663779 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New Tourism Consumers Products and Industry: Present and Future Issues provides this comprehensive coverage and more. Written by a team of globally renowned thinkers and researchers, it not only provides a brief historical overview of tourism, but delves deeper, to discuss emerging trends, consumer types and looks at the way the industry itself is changing and developing. It provides the manager of tomorrow with...
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough kno...
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cena:
700,05 |
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Tourism Management Dynamics
ISBN: 9780750663786 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, challenges and tools provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes and into the future. Written by a team of globally renowned thinkers and researchers, it provides the manager of tomorrow with the ability...
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design...
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cena:
700,05 |
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Sustainable Tourism: Theory and Practice
ISBN: 9780750664387 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage of the latest developments in the area, both theoretically and practically. It takes the reader through all aspects of sustainable tourism from the emergence of the paradigm to sustainability issues in all types of tourism and all components of the industry. Divided into 11 chapters it covers* ?Alternative tourism? (AT), or small-scale tourism and its...
Sustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global...
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cena:
347,56 |
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Tourism and Indigenous Peoples
ISBN: 9780750664462 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tourism and Indigenous Peoples is a unique text examining the role of indigenous societies in tourism and how they interact within the tourism nexus. Unlike other publications, this text focuses on the active role that indigenous peoples take in the industry, and uses international case studies and experiences to provide a global context to illustrate best practice and aid comparison.
First published over ten years ago the editors, Butler and Hinch, have thoroughly revised and updated the text to bring together a new collection of contributions and case studies from... Tourism and Indigenous Peoples is a unique text examining the role of indigenous societies in tourism and how they interact within the tourism nexus. ...
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cena:
299,28 |
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Events Design and Experience
ISBN: 9780750664530 / Angielski / Miękka / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' by design.By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did...
For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants....
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cena:
275,14 |
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The Business of Resort Management
ISBN: 9780750666619 / Angielski / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the...
How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users an...
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cena:
347,56 |
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Contemporary Hospitality and Tourism Management Issues in China and India: Today's Dragons and Tigers
ISBN: 9780750668569 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this...
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and Indi...
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cena:
308,94 |
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Critical Issues in Ecotourism
ISBN: 9780750668781 / Angielski / Miękka / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Critical Issues in Ecotourism seeks to shake the current stagnant literature on the subject of ecotourism out of a state of complacency. Drawing upon emerging insights provided by pre-eminent scholars in the field it identifies and comprehensively addresses current critical issues. Accessible to both academic and non-academic audiences, it provides the reader with the following: * A critical, direct and hard hitting analysis of the real issues that apply to the field of ecotourism*Contributions from prominent international scholars that address issues of relevance to a diverse and...
Critical Issues in Ecotourism seeks to shake the current stagnant literature on the subject of ecotourism out of a state of complacency. Drawing upon ...
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cena:
308,94 |
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Quality Tourism Experiences
ISBN: 9780750678117 / Angielski / Twarda / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the varied stakeholders associated directly or indirectly with the phenomenon of tourism. Quality tourism experiences is a widely used phrase in tourism and tourism-related texts and is associated with a diversity of meanings and usage. Meanings are ascribed by industry/business, government agencies, tourists, community and academics. The phrase is used to argue, for example, for positive social impacts, economic benefits, environmental protection,...
The theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the ...
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cena:
531,07 |
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Managing Tourism Crises
ISBN: 9780750678346 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examining the principles and practices of crisis management within the context of the tourism industry, this title uses up-to-date international case studies involving terrorism, environmental crises, health crises and technological crises, which have had major impacts on the industry.
Examining the principles and practices of crisis management within the context of the tourism industry, this title uses up-to-date international case ...
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cena:
275,14 |
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Tourism, Security and Safety
ISBN: 9780750678988 / Angielski / Twarda / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The topic of safety and security in the tourism industry is of vital importance globally. In recent years, and mainly after the 9/11 event, both academics and practitioners have started to look into crisis management issues seeking workable solutions in order to mitigate the negative impacts of safety and security incidences on the tourism industry and affected destinations.
Tourism, Safety and Security: a multi dimensional analysis brings together the writings of international leading academics and practitioners in this field to discuss prevention measures and crisis management... The topic of safety and security in the tourism industry is of vital importance globally. In recent years, and mainly after the 9/11 event, both acade...
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cena:
917,30 |
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Hotel Convention Sales, Services and Operations
ISBN: 9780750679022 / Angielski / Miękka / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful how- to guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes Industry Insiders planning tips and case studies direct from professionals in Convention Services departments."
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful how- to guide, it takes students through ...
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cena:
308,94 |
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culinary creation: an introduction to foodservice and world cuisine
ISBN: 9780750679367 / Angielski / Miękka / 370 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book seeks not to present a detailed history and discussion, but instead is intended to provide the student with an appreciation of the idea that all cuisines of the world have something unique to offer to a menu. The author strongly believes that foods of other nations (and even other areas of the United States) are too often given short shrift by culture-bound students and chefs, and that every attempt should be made to open their minds to the unlimited possibilities available. The word foodism is introduced to refer to biases against foods outside your culture."
The book seeks not to present a detailed history and discussion, but instead is intended to provide the student with an appreciation of the idea that ...
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cena:
164,10 |
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Sustainable Tourism
ISBN: 9780750689465 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A discussion of how to develop and manage tourism sites while also remaining aware of local ecological and social sensitivities. Contributions from an international editorial team bring together case studies and examples of best practice from around the world, including: Wilderness Safaris in South Africa; Quicksilver Connections in Australia; Adventure Tourism Management in Canada; Ecolodge Tourism Development in Virgin Islands; and Sustainable Tourism Development and New Zealand National Parks. The book focuses on conceptual issues as well as case studies and should be suitable for both...
A discussion of how to develop and manage tourism sites while also remaining aware of local ecological and social sensitivities. Contributions from an...
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cena:
222,03 |
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Advances in Culture, Tourism and Hospitality Research
ISBN: 9780762312573 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Advances in Culture, Tourism, and Hospitality Research" ("ACTHR") broadly seeks to increase understanding and description of human behavior, conscious and unconscious meaning, and implicit/explicit decision processes applied to living and making major and everyday choices from where to live, how culture affects thinking and actions; marriage, children; work choices and behavior; leisure pursuits; holiday destination; travel behavior; making tradeoffs among work, play, sleeping, and necessity behaviors; deciding, using, and evaluating short and long term accommodations; and, decisions and...
"Advances in Culture, Tourism, and Hospitality Research" ("ACTHR") broadly seeks to increase understanding and description of human behavior, consciou...
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cena:
783,52 |
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The Complete Restaurant Management Guide
ISBN: 9780765603050 / Angielski / Twarda / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Two highly successful veterans in the restaurant industry offer surefire tips to lower the risks of failure, avoid the common pitfalls, and make day-to-day operations smooth and profitable. Highlights of this practical handbook ---- menus: samples, special promotions, and charts and instructions to determine price for profit; -- food production: techniques for controlling food production, charts, sample records, and avoiding production problems; -- controlling costs: sound purchasing policies an good storage and handling practices; -- health and environmental issues: keeping up with...
Two highly successful veterans in the restaurant industry offer surefire tips to lower the risks of failure, avoid the common pitfalls, and make day-t...
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cena:
869,02 |
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The Infrastructure of Play: Building the Tourist City: Building the Tourist City
ISBN: 9780765609557 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using in-depth case studies, this volume shows how the infrastructure of tourism has transformed cities throughout North America. It makes clear that the modern urban environment is being thoroughly altered to emphasize the growing tourism sector in such areas as renovated waterfronts.
Using in-depth case studies, this volume shows how the infrastructure of tourism has transformed cities throughout North America. It makes clear that ...
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cena:
893,16 |
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The Infrastructure of Play: Building the Tourist City: Building the Tourist City
ISBN: 9780765609564 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using in-depth case studies, this volume shows how the infrastructure of tourism has transformed cities throughout North America. It makes clear that the modern urban environment is being thoroughly altered to emphasize the growing tourism sector in such areas as renovated waterfronts.
Using in-depth case studies, this volume shows how the infrastructure of tourism has transformed cities throughout North America. It makes clear that ...
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cena:
241,34 |
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