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Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism
ilość książek w kategorii: 5434
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Selling British Columbia: Tourism and Consumer Culture, 1890-1970
ISBN: 9780774810555 / Angielski / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Selling British Columbia is an entertaining examination of the development of the tourist industry in British Columbia between 1890 and 1970. Michael Dawson argues that in order to understand the roots of the fully-fledged consumer culture that emerged in Canada after the Second World War, it is necessary to understand the connections between the 1930s, 1940s, and the postwar era. Cultural producers such as tourism promoters and the state infrastructure played important roles in fostering consumer demand, particularly during the Depression, the Second World War, and throughout the... Selling British Columbia is an entertaining examination of the development of the tourist industry in British Columbia between 1890 and 1970... |
cena:
144,78 |
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Marketing Issues in Pacific Area Tourism
ISBN: 9780789000293 / Angielski / Twarda / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries...
Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most ...
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cena:
627,63 |
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
ISBN: 9780789001849 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you?ll be prepared to offer services that meet the public's demands, and you?ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market....
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment t...
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cena:
241,34 |
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The Role of the Hospitality Industry in the Lives of Individuals and Families
ISBN: 9780789005243 / Angielski / Twarda / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give hospitality providers a better understanding of the human relations issues that they or their employees may face and show them how your services affect guests. Offering research and insight into customs and traditions that have influenced modern services, The Role of the Hospitality Industry in the Lives of...
The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships...
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cena:
531,07 |
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The Role of the Hospitality Industry in the Lives of Individuals and Families
ISBN: 9780789005267 / Angielski / Miękka / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give hospitality providers a better understanding of the human relations issues that they or their employees may face and show them how your services affect guests. Offering research and insight into customs and traditions that have influenced modern services, The Role of the Hospitality Industry in the Lives of...
The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships...
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cena:
222,03 |
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The International Hospitality Business: Management and Operations
ISBN: 9780789005595 / Angielski / Twarda / 422 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Yu (tourism and hospitality management, George Washington University) examines the social, cultural, political, and economic environment within which international hospitality operations compete. He covers a broad range of policy issues in operating hotels and restaurants in foreign countries, including development strategies and organizational str
Yu (tourism and hospitality management, George Washington University) examines the social, cultural, political, and economic environment within which ...
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cena:
844,88 |
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Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan
ISBN: 9780789005922 / Angielski / Miękka / 109 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you ll discover how easy it is to market your hometown to potential tourists. You ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You ll learn ways to improve the "packaging" of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism....
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you ll discover how easy it is to market your hometown to potentia...
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cena:
236,52 |
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Consumer Behavior in Travel and Tourism
ISBN: 9780789006110 / Angielski / Miękka / 556 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of...
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, pro...
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cena:
270,31 |
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Legalized Casino Gaming in the United States: The Economic and Social Impact
ISBN: 9780789006400 / Angielski / Twarda / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Covering the entire United States gaming market, Legalized Casino Gaming in the United States provides gaming researchers, policymakers, and hospitality students comprehensive overview of the history, development, legislation, and economic and social impacts of riverboat, land-based, and Native American casino gaming. Containing national and regional research about the industry, this book will provide students with a historical view on gaming and the hospitality industry, offer researchers data and current market status of the industry; and will give policymakers information about the...
Covering the entire United States gaming market, Legalized Casino Gaming in the United States provides gaming researchers, policymakers, and hospitali...
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cena:
700,05 |
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The Practice of Graduate Research in Hospitality and Tourism
ISBN: 9780789007278 / Angielski / Twarda / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Practice of Graduate Research in Hospitality and Tourism is an in-depth guide that strives to assist graduate students in hospitality and tourism achieve competent research levels in their respective programs. With this book, you will explore several sample research papers that use conceptual studies, empirical studies using secondary data, and empirical research with primary data that will spark interesting discussions on research design, conceptual development, research methods, and conclusions drawn from the research.
The Practice of Graduate Research in Hospitality and Tourism is an in-depth guide that strives to assist graduate students in hospitality and tourism ...
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cena:
579,35 |
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Global Alliances in Tourism and Hospitality Management
ISBN: 9780789007834 / Angielski / Twarda / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Target your business strategies to fit specific tourist cultures Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this...
Target your business strategies to fit specific tourist cultures Since Thomas Cook packaged the first tour in 1841, hospitality and tourism ...
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cena:
869,02 |
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Japanese Tourists: Socio-Economic, Marketing and Psychological Analysis: Socio-Economic, Marketing, and Psychological Analysis
ISBN: 9780789009708 / Angielski / Twarda / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Find out how to entertain all types of Japanese tourists from student groups to retirees Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the...
Find out how to entertain all types of Japanese tourists from student groups to retirees Would a Japanese traveler rather see pictures of be...
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cena:
796,60 |
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Japanese Tourists: Socio-Economic, Marketing and Psychological Analysis: Socio-Economic, Marketing, and Psychological Analysis
ISBN: 9780789009883 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Find out how to entertain all types of Japanese tourists from student groups to retirees Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the...
Find out how to entertain all types of Japanese tourists from student groups to retirees Would a Japanese traveler rather see pictures of be...
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cena:
241,34 |
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Tourism in the Antarctic : Opportunities, Constraints, and Future Prospects
ISBN: 9780789011046 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ecotourism and adventure tours offer unique tourism opportunities in the Antarctic Are you prepared to make the most of them? Tourism in the Antarctic analyzes tourism activities in the most remote tourist destination in the world It establishes visitor profiles; discusses the impacts of tourism on the region; and explores barriers, opportunities, and future directions in Antarctic tourism. The emergence of ecotourism has turned Antarctica into an increasingly popular tourist destination for intrepid travelers. During the 1999/2000 season, approximately 15,000 passengers visited Antarctica...
Ecotourism and adventure tours offer unique tourism opportunities in the Antarctic Are you prepared to make the most of them? Tourism in the Antarcti...
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cena:
299,28 |
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Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management
ISBN: 9780789011053 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The authors, a tourism specialist and a cultural heritage management expert, present a model for a working partnership between tourism professionals and cultural heritage professionals, integrating management theory and practice from both disciplines. They examine the roles of tangible and intangibl
The authors, a tourism specialist and a cultural heritage management expert, present a model for a working partnership between tourism professionals a...
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cena:
917,30 |
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Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management
ISBN: 9780789011060 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors - one, a tourism specialist, the other, a cultural...
Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between th...
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cena:
308,94 |
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Sport and Adventure Tourism
ISBN: 9780789012753 / Angielski / Twarda / 354 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Defining sport tourism as travel away from home to play sport, watch sport, or to visit a sports attraction and as including both competitive and noncompetitive activities, Hudson (tourism management, U. of Calgary, Canada) presents nine chapters aimed at providing a foundation of the field for po
Defining sport tourism as travel away from home to play sport, watch sport, or to visit a sports attraction and as including both competitive and nonc...
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cena:
844,88 |
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Quick Service Restaurants, Franchising, and Multi-Unit Chain Management
ISBN: 9780789017055 / Angielski / Miękka / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn about new strategies to improve service, quality, and profitability for quick service restaurants Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on: growth, change and strategy in the international foodservice...
Learn about new strategies to improve service, quality, and profitability for quick service restaurants Quick Service Restaurants, Franchising, and M...
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cena:
299,28 |
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Handbook for Distance Learning in Tourism
ISBN: 9780789018601 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Deliver quality instruction to your students--on-campus or off
The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based flexible learning resources for courses where students rarely, if ever, attend on-campus classes. Whether you're a teacher who needs to develop course notes into a flexible learning package, a Web site, or both, or you just want information about how to teach in a flexible environment, the book will provide the help you need-in language you can understand. Designed to guide you through... Deliver quality instruction to your students--on-campus or off
The Handbook for Distance Learning in Tourism is a practical, down-to-earth ... |
cena:
241,34 |
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Casino Industry in Asia Pacific: Development, Operation, and Impact
ISBN: 9780789023452 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presents a comprehensive review of the gaming industry in various countries in the Asia-Pacific region. This book details the history, the operational issues, and the impact of casino gaming in Australia, Korea, Macao, and Southeast Asia and the Pachinko phenomenon in Japan.
Presents a comprehensive review of the gaming industry in various countries in the Asia-Pacific region. This book details the history, the operational...
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cena:
917,30 |
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