Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management

ISBN-13: 9780789011053 / Angielski / Twarda / 2002 / 280 str.

Bob McKercher; Robert McKercher

Opis

The authors, a tourism specialist and a cultural heritage management expert, present a model for a working partnership between tourism professionals and cultural heritage professionals, integrating management theory and practice from both disciplines. They examine the roles of tangible and intangibl

Spis treści

Contents

• Preface
• Acknowledgments
• Chapter 1. Introduction
• Defining Cultural Tourism
• Conceptualizing Cultural Tourism--A Thematic Approach
• The Key Issue: Linking Cultural Heritage Management and Tourism Management
• Chapter 2. Challenges in Achieving Sustainable Cultural Tourism
• Introduction
• Culture and Tourism--Collaborators or Competitors?
• The Independent Evolution of Tourism and Cultural Heritage
• Seven Possible Relationships Between Tourism and Cultural Heritage Management
• The Consequences
• The Solution?
• Chapter 3. How Tourism Works
• Introduction
• The Nature of Tourism
• Attractions Drive Tourism
• Factors Influencing Visitation Levels
• Tourist Behavior
• Cultural Tourism
• Conclusion
• Chapter 4. Cultural Heritage Management
• Introduction
• Core Concepts
• Cultural Heritage Management and Tourism
• Negative and Positive Impacts of Tourism
• Conclusion
• Chapter 5. Tangible Heritage
• Introduction
• Process-Driven Conservation of Tangible Cultural Heritage
• The Scope of Tangible Heritage Assets
• Cultural Significance of Heritage Assets
• Authenticity
• Tourism, Authenticity, and Commodification
• Visitor Accessibility to Tangible Heritage Assets
• Consultation As an Important Element of the Management Process
• Chapter 6. Intangible Heritage and Its Management
• Introduction
• Recognition of Intangible Cultural Heritage Management
• Intangible Heritage Assets--Management and Tourism Issues
• Authenticity and Cultural Space
• Tourism and Changes to Intangible Heritage
• Culturally Appropriate and Sustainable Use of Assets
• Stakeholder Consultation in Setting Management Priorities
• Chapter 7. Cultural Tourism Products--A Regional Perspective
• Introduction
• Products
• Benefits of Adopting a Marketing Approach to Product Development
• Hierarchy of Attractions
• Developing Cultural Tourism Attractions
• Conclusions
• Chapter 8. Commodification, Environmental Bubbles, and Cultural Tourism Products
• Introduction
• Consumption--Strangeness versus Familiarity and the Environmental Bubble
• Creating Cultural Tourism Products or Attractions
• Tactics
• Conclusions
• Chapter 9. The Cultural Tourism Market: A Cultural Tourism Typology
• Introduction
• Who Are Cultural Tourists?
• A Typology of Cultural Tourists: Recognizing Different Shades of Cultural Tourists
• Five Types of Cultural Tourists
• Testing the Model: Hong Kong As a Case Study
• Implications for Cultural Tourism
• Chapter 10. Gatekeepers
• Introduction
• Using Cultural and Heritage Assets to Brand a Destination
• The Role of Gatekeepers in Conveying Messages
• Effect of Many Gatekeepers on the Message Passed to the Tourist
• Chapter 11. Assessment
• Introduction
• Assessing the Tourism Potential of Assets
• Considering the Wider Context
• Understanding the Asset in Its Setting
• Asset Specific Issues: “Place” and Cultural Spaces
• Stakeholder and Consultation Issues
• People, Skills, and Financial Resources
• Conclusions
• Chapter 12. Asset Auditing and Planning
• Introduction
• An Audit Model
• An Audit Procedure
• Testing the Procedure--Hong Kong
• Planning
• Chapter 13. Marketing
• Introduction
• Marketing As a Management Tool
• Unique Features of Marketing in Cultural Tourism
• Thinking Strategically
• Sustainable Competitive Advantages
• Role of Research
• Putting It Together--The Marketing Plan
• The Four Ps--The Marketing Mix
• Conclusions
• Chapter 14. Presentation and Management of Heritage Assets
• Introduction
• Reinvestment of Revenue in Conservation As One Benefit of Tourism
• Fees and Levies Raised at the Source
• Epilogue
• References
• Index

O autorze

Bob McKercher