Business Development in Licensed Retailing: A Unit Manager's Guide

ISBN-13: 9780750653343 / Angielski / Miękka / 2002 / 346 str.

Conrad Lashley; Guy Lincoln; Guy Lincoln

Opis

This practical guide details the skills and techniques needed to manage units in licensed retail organizations in a flexible and entrepreneurial manner. It builds towards the production of a unit business plan, with a variety of case studies from Wetherspoons, Scottish and Newcastle, Whitbread, Yates' and others to put the theory into practice. These allow lecturers and management development personnel to use the text as a learning resource through which readers can apply the principles and techniques outlined. The book forms the basis of a complete course for a unit manager's development, with an overview of the range of skills needed for effective unit management.

Recenzje

"It is my opinion that Business Development in Licensed Retailing will be a valuable reference for any management development programme. The book has been written and organised in a manner that explains all of the underlying management principles involved in a busy and successful licensed operation. At the same time it gives a wide range of practical examples and guidance on how to achieve success."
Tim Martin, Chairman, JD Wetherspoon

Spis treści

Licensed retail management; Staff recruitment and selection; Working with people; Team leadership and motivation; Staff retention and turnover; Employee development and training; Managing customer service; Managing food production and delivery; Finance - accounting; Finance - planning and budgeting; Labour cost management; Marketing - understanding your business; Marketing - planning promotional activity; Preparing a business plan

O autorze

Conrad Lashley, Guy Lincpson