This practical guide details the skills and techniques needed to manage units in licensed retail organizations in a flexible and entrepreneurial manner. It builds towards the production of a unit business plan, with a variety of case studies from Wetherspoons, Scottish and Newcastle, Whitbread, Yates' and others to put the theory into practice. These allow lecturers and management development personnel to use the text as a learning resource through which readers can apply the principles and techniques outlined. The book forms the basis of a complete course for a unit manager's development,...

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: - Forms the basis of a complete course for a unit manager's development.- Provides an overview of the range of skills needed for effective unit management. - Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others.Business Development in...