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Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism
ilość książek w kategorii: 5434
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Seeing and Being Seen: Tourism in the American West
ISBN: 9780700610839 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You can see them cruising for Indian art in Santa Fe, waiting for Old Faithful at Yellowstone, or pausing for shrimp cocktails on San Francisco's Fisherman's Wharf. The American West attracts vacationers of every stripe, who comb its varied landscapes for the ultimate trip. And for better or worse, those who come to see this multifaceted region have changed what they have come to see. Seeing and Being Seen explores the history of tourism in the American West and examines its effects on both the tourists and the places and people they visit. Scholars from the humanities, social...
You can see them cruising for Indian art in Santa Fe, waiting for Old Faithful at Yellowstone, or pausing for shrimp cocktails on San Francisco's Fish...
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cena:
144,78 |
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Fragile Paradise
ISBN: 9780700610860 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With its white sandy beaches, lush green uplands, and near-perfect weather, the Hawaiian island of Maui is more than a picture postcard: it is a multi-million-dollar tourist attraction that repeatedly has been voted "best island in the world" by Conde Nast Traveler readers. Consider, then, the bumper sticker seen on residents' cars in recent years: "If it's tourist season, why can't we shoot them?" From its modest beginnings in the prewar era, tourism has become the most important segment of Maui's economy since the 1970s. But as Mansel Blackford shows, it is also a devil's bargain. By...
With its white sandy beaches, lush green uplands, and near-perfect weather, the Hawaiian island of Maui is more than a picture postcard: it is a multi...
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cena:
222,09 |
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Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions
ISBN: 9780742504073 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fa...
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cena:
318,64 |
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Improving Food and Beverage Performance
ISBN: 9780750628129 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The food and beverage aspect of hotel operations is often the most difficult area to control effectively, but it plays a crucial role in customer satisfaction. This title shows how successful catering operations can increase profitability whilst providing continuing improvements in quality, value and service.
The food and beverage aspect of hotel operations is often the most difficult area to control effectively, but it plays a crucial role in customer sati...
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cena:
241,34 |
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Entrepreneurship in the Hospitality, Tourism and Leisure Industries
ISBN: 9780750640978 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it...
Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwi...
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cena:
347,56 |
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The Business of Conferences
ISBN: 9780750640992 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text considers the background and nature of the UK and Irish confernce industry and the addresses the management issues involved with running a conference venue.
This text considers the background and nature of the UK and Irish confernce industry and the addresses the management issues involved with running a c...
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cena:
222,03 |
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Successful Pubs and Inns
ISBN: 9780750641135 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A complete overview of the pub trade intended for professionals already in the business and those considering leasing or purchasing a pub or inn. Topics covered include managing staff, profit control and licensing law.
A complete overview of the pub trade intended for professionals already in the business and those considering leasing or purchasing a pub or inn. Topi...
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cena:
139,97 |
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Tourism in South and Southeast Asia
ISBN: 9780750641289 / Angielski / Miękka / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An introduction to tourism in South and South East Asia. It is aimed at students and practitioners in South and South East Asia as well as those in other institutions wishing to learn about this dynamic tourism region. There are contributions and case studies from around the region, and the work deals comprehensively with the implications of the Asian economic crisis for tourism. Despite downturns in tourism, inbound tourism from outside the region has continued to increase with governments placing more emphasis on the economic significance of tourism than ever.
An introduction to tourism in South and South East Asia. It is aimed at students and practitioners in South and South East Asia as well as those in ot...
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cena:
362,04 |
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The Holiday Makers
ISBN: 9780750643481 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The author analyses the different forms of tourism, examines the effects on the indigenous countries and their people, and outlines positive steps to reconcile people's holiday requirements with the world's economic and social structures.
The author analyses the different forms of tourism, examines the effects on the indigenous countries and their people, and outlines positive steps to ...
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cena:
275,14 |
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Understanding Tourism
ISBN: 9780750643528 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those who earn their living through tourism or who simply like being tourists, expecially if they enjoy quizzes. Students need to know what progress they are making, to test and consolidate their knowledge. Teachers need to know their students' progress, any learning problems, what parts of the syllabus are going down well or proving difficult. Both need feedback.Arranged in ten parts, which broadly correspond to most syllabus elements studied in schools,...
Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those who earn th...
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cena:
241,34 |
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Business Travel and Tourism
ISBN: 9780750643924 / Angielski / Miękka / 370 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new...
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. ...
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cena:
251,00 |
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Arts, Entertainment and Tourism
ISBN: 9780750645331 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. By focusing on the consumer, this book investigates the relationship between the arts, entertainment and tourism industries and how this relationship can be developed to its best competitive advantage. It describes the general arts and tourism background, and discusses the arts and entertainment that feature in tourism.
By focusing on the consumer, this book investigates the relationship between the arts, entertainment and tourism industries and how this relationship ...
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cena:
275,14 |
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Managing People
ISBN: 9780750645362 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text addresses issues concerning the organization as a whole rather than simply focusing on the perspective of the individual manager. It reflects the modern move towards performance management as an organizational business strategy.
This text addresses issues concerning the organization as a whole rather than simply focusing on the perspective of the individual manager. It reflect...
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cena:
222,03 |
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Stats To Go
ISBN: 9780750645560 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A guide for hospitality, leisure and tourism students on using statistics and statistical techniques. It makes minimal use of technical language and there are clear definitions of essential terms and notations. Interpretation is emphasized, rather than technique, and the text employs thematic and illustrative examples based on a variety of hospitality contexts. The examples include licensed premises, fast food outlets, hotels, and theme parks and their environments.
A guide for hospitality, leisure and tourism students on using statistics and statistical techniques. It makes minimal use of technical language and t...
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cena:
231,69 |
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Hospitality Retail Management
ISBN: 9780750646161 / Angielski / Miękka / 374 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Targetted towards students on hospitality management and licensed management courses, this manual provides students and managers with a practical guide to managing units in hospitality retail organizations. It demonstrates how competitive advantage can be gained by adopting management techniques which are both tight and loose, and shows how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. There are many examples of best practice from world-wide companies, along with an integrated case study.
Targetted towards students on hospitality management and licensed management courses, this manual provides students and managers with a practical guid...
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cena:
275,14 |
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Internet Resources for Leisure and Tourism
ISBN: 9780750646444 / Angielski / Miękka / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There is a wealth of useful information for travel and tourism students on the World Wide Web. This volume provides an introduction to the Internet, as well as a complete route guide to free travel and tourism resources available on it.
There is a wealth of useful information for travel and tourism students on the World Wide Web. This volume provides an introduction to the Internet, a...
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cena:
222,03 |
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Public House and Beverage Management
ISBN: 9780750646789 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; and, retailing skills.
Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; vari...
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cena:
231,69 |
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Tourism Reassessed: Blight or Blessing
ISBN: 9780750647052 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work provides a balanced assessment of the effects of tourism on 20th-century life and evaluates its significance in international relations. Inspired by Sir George Young's book, Tourism: Blessing or Blight?, this book places tourism firmly within its wider context.
This work provides a balanced assessment of the effects of tourism on 20th-century life and evaluates its significance in international relations. Ins...
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cena:
212,38 |
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Introduction to the UK Hospitality Industry: A Comparative Approach
ISBN: 9780750647113 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An introduction to the hospitality industry in the United Kingdom. It looks at key aspects and compares them with each sector of the industry to provide a comprehensive view of the topic. Key aspects of the industry discussed include: management practices; work patterns and employment practices; industry and financial structures; IT applications; and customers and markets. There are chapter objectives, review questions and case studies.
An introduction to the hospitality industry in the United Kingdom. It looks at key aspects and compares them with each sector of the industry to provi...
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cena:
231,69 |
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Franchising Hospitality Services
ISBN: 9780750647724 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An overview of the issues, debates and challenges associated with business franchising. Divided into two parts, the first looks at the issues from both an academic and practitioner perspective. The second part examines service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part are tackled in real-life situations. Examples used are from well-known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn,...
An overview of the issues, debates and challenges associated with business franchising. Divided into two parts, the first looks at the issues from bot...
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cena:
251,00 |
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