Franchising Hospitality Services

ISBN-13: 9780750647724 / Angielski / Miękka / 2000 / 296 str.

Conrad Lashley; Alison J. Morrison

Opis

An overview of the issues, debates and challenges associated with business franchising. Divided into two parts, the first looks at the issues from both an academic and practitioner perspective. The second part examines service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part are tackled in real-life situations. Examples used are from well-known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, and Pierre Victoire.

Spis treści

Franchising organization and debates - introduction; History and development; Franchising research: a failed literature?; Entrepreneurs or intrapreneurs?; Empowered franchisees?; Financial fundamentals; Catering; Hotels; Licensed Retail; Travel, trade and transport; The case of McDonald's Restaurants Limited

O autorze

Conrad Lashley, Alison Morrison