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Kategorie szczegółowe BISAC
 
Stats To Go

John Buglear
A guide for hospitality, leisure and tourism students on using statistics and statistical techniques. It makes minimal use of technical language and there are clear definitions of essential terms and notations. Interpretation is emphasized, rather than technique, and the text employs thematic and illustrative examples based on a variety of hospitality contexts. The examples include licensed premises, fast food outlets, hotels, and theme parks and their environments.
A guide for hospitality, leisure and tourism students on using statistics and statistical techniques. It makes minimal use of technical language and t...
cena: 232,17
 
Hospitality Retail Management

Conrad Lashley
Targetted towards students on hospitality management and licensed management courses, this manual provides students and managers with a practical guide to managing units in hospitality retail organizations. It demonstrates how competitive advantage can be gained by adopting management techniques which are both tight and loose, and shows how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. There are many examples of best practice from world-wide companies, along with an integrated case study.
Targetted towards students on hospitality management and licensed management courses, this manual provides students and managers with a practical guid...
cena: 275,71
 
Franchising Hospitality Services

Conrad Lashley; Alison J. Morrison
An overview of the issues, debates and challenges associated with business franchising. Divided into two parts, the first looks at the issues from both an academic and practitioner perspective. The second part examines service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part are tackled in real-life situations. Examples used are from well-known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn,...
An overview of the issues, debates and challenges associated with business franchising. Divided into two parts, the first looks at the issues from bot...
cena: 251,52
 
Empowerment: HR Strategies for Service Excellence

Conrad Lashley; Conrad Lashely
When successfully incorporated as part of HR strategy, empowerment can: enable organizations to gain commercial and competitive advantage; become more flexible; improve employee commitment; and use the skills of individual employees to best advantage and enhance personal capabilities.
When successfully incorporated as part of HR strategy, empowerment can: enable organizations to gain commercial and competitive advantage; become more...
cena: 111,23
 
Timeshare Resort Operations

Randall Upchurch; Conrad Lashley
This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although...
This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future ...
cena: 701,49


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