ISBN-13: 9780750646161 / Angielski / Miękka / 2000 / 374 str.
ISBN-13: 9780750646161 / Angielski / Miękka / 2000 / 374 str.
Targetted towards students on hospitality management and licensed management courses, this manual provides students and managers with a practical guide to managing units in hospitality retail organizations. It demonstrates how competitive advantage can be gained by adopting management techniques which are both tight and loose, and shows how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. There are many examples of best practice from world-wide companies, along with an integrated case study.