ISBN-13: 9780750645331 / Angielski / Miękka / 2000 / 256 str.
ISBN-13: 9780750645331 / Angielski / Miękka / 2000 / 256 str.
By focusing on the consumer, this book investigates the relationship between the arts, entertainment and tourism industries and how this relationship can be developed to its best competitive advantage. It describes the general arts and tourism background, and discusses the arts and entertainment that feature in tourism.