Entrepreneurship in the Hospitality, Tourism and Leisure Industries

ISBN-13: 9780750640978 / Angielski / Miękka / 1999 / 224 str.

Alison J. Morrison; Clare Williams; Michael Rimmington

Opis

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

Recenzje

'A key characteristic of an entrepreneur is a willingness to learn from others. The readers of this book will have that opportunity and, as a result, be well armed to go into the business world.'
from the foreword by Rocco Forte

'Great contribution to the literature in an area which deserves much more attention'
Dr D Buhalis, Senior Lecturer in Tourism, University of Westminster

Spis treści

The process of entrepreneurship; Entrepreneurs; Corporate entrepreneurship; Environment for enterprise; Finance, business planning and entrepreneurship; Operations and management of entrepreneurial organizations; Marketing and entrepreneurship; Strategy and entrepreneurship; Entrepreneurship, an overview.

O autorze

Alison Morrison, Mike Rimmington, Claire Williams