Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

ISBN-13: 9780742504073 / Angielski / Miękka / 2000 / 304 str.

Sue Rungard; Ylva French; David Fleming

Opis

Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.