Cross-Cultural Behaviour in Tourism

ISBN-13: 9780750656689 / Angielski / Miękka / 2002 / 368 str.

Yvette Reisinger; Lindsay Turner; Lindsay Turner

Opis

Providing insight into the concepts, definitions and measures of the essential cultural components that encourage tourism, this is a guide to the statistical tools available to analyse cross-cultural behaviour and how to use them to your advantage.

Recenzje

"... Cross Cultural Behaviour in Tourism makes a major contribution to understanding cultural differences across nations and the impact of host and guest behavior... Reisinger and Turner's work on this complicated and multidimensional subject will be invaluable to those who follow."
Charles R. Goeldner, PhD, Professor Emeritus of Marketing and Tourism, University of Colorado at Boulder, USA and Editor, Journal of Travel Research

"This comprehensive, well-researched and excellently written book is a must for every tourism student, researcher, and practitioner who comes in contact with tourists of different nationalities."
Abraham Pizam, PhD, Professor and Dean, Rosen School of Hospitality Management, University of Central Florida, USA

"This is a welcome addition to existing literature in tourism. This well researched book provides an in-depth analysis of cross-cultural issues and cross-cultural relationships prevailing in the backdrop of tourism encounters. The authors are to be commended for their timely contribution. "
Professor Kaye Chon PhD, Chair Professor & Head, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Spis treści

Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index

O autorze

Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals