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Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism
ilość książek w kategorii: 5077
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Business Travel and Tourism
ISBN: 9780750643924 / Angielski / Miękka / 370 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new...
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. ...
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cena:
258,80 zł |
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Arts, Entertainment and Tourism
ISBN: 9780750645331 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. By focusing on the consumer, this book investigates the relationship between the arts, entertainment and tourism industries and how this relationship can be developed to its best competitive advantage. It describes the general arts and tourism background, and discusses the arts and entertainment that feature in tourism.
By focusing on the consumer, this book investigates the relationship between the arts, entertainment and tourism industries and how this relationship ...
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cena:
284,69 zł |
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Managing People
ISBN: 9780750645362 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text addresses issues concerning the organization as a whole rather than simply focusing on the perspective of the individual manager. It reflects the modern move towards performance management as an organizational business strategy.
This text addresses issues concerning the organization as a whole rather than simply focusing on the perspective of the individual manager. It reflect...
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cena:
227,73 zł |
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Stats To Go
ISBN: 9780750645560 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A guide for hospitality, leisure and tourism students on using statistics and statistical techniques. It makes minimal use of technical language and there are clear definitions of essential terms and notations. Interpretation is emphasized, rather than technique, and the text employs thematic and illustrative examples based on a variety of hospitality contexts. The examples include licensed premises, fast food outlets, hotels, and theme parks and their environments.
A guide for hospitality, leisure and tourism students on using statistics and statistical techniques. It makes minimal use of technical language and t...
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cena:
238,09 zł |
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Hospitality Retail Management
ISBN: 9780750646161 / Angielski / Miękka / 374 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Targetted towards students on hospitality management and licensed management courses, this manual provides students and managers with a practical guide to managing units in hospitality retail organizations. It demonstrates how competitive advantage can be gained by adopting management techniques which are both tight and loose, and shows how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. There are many examples of best practice from world-wide companies, along with an integrated case study.
Targetted towards students on hospitality management and licensed management courses, this manual provides students and managers with a practical guid...
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cena:
284,69 zł |
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Internet Resources for Leisure and Tourism
ISBN: 9780750646444 / Angielski / Miękka / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There is a wealth of useful information for travel and tourism students on the World Wide Web. This volume provides an introduction to the Internet, as well as a complete route guide to free travel and tourism resources available on it.
There is a wealth of useful information for travel and tourism students on the World Wide Web. This volume provides an introduction to the Internet, a...
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cena:
227,73 zł |
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Public House and Beverage Management
ISBN: 9780750646789 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; and, retailing skills.
Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; vari...
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cena:
238,09 zł |
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Tourism Reassessed: Blight or Blessing
ISBN: 9780750647052 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work provides a balanced assessment of the effects of tourism on 20th-century life and evaluates its significance in international relations. Inspired by Sir George Young's book, Tourism: Blessing or Blight?, this book places tourism firmly within its wider context.
This work provides a balanced assessment of the effects of tourism on 20th-century life and evaluates its significance in international relations. Ins...
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cena:
217,38 zł |
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Introduction to the UK Hospitality Industry: A Comparative Approach
ISBN: 9780750647113 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An introduction to the hospitality industry in the United Kingdom. It looks at key aspects and compares them with each sector of the industry to provide a comprehensive view of the topic. Key aspects of the industry discussed include: management practices; work patterns and employment practices; industry and financial structures; IT applications; and customers and markets. There are chapter objectives, review questions and case studies.
An introduction to the hospitality industry in the United Kingdom. It looks at key aspects and compares them with each sector of the industry to provi...
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cena:
238,09 zł |
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Franchising Hospitality Services
ISBN: 9780750647724 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An overview of the issues, debates and challenges associated with business franchising. Divided into two parts, the first looks at the issues from both an academic and practitioner perspective. The second part examines service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part are tackled in real-life situations. Examples used are from well-known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn,...
An overview of the issues, debates and challenges associated with business franchising. Divided into two parts, the first looks at the issues from bot...
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cena:
258,80 zł |
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Hospitality Sales and Promotion: Strategies for Success
ISBN: 9780750649865 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups* how can you reach them effectively? the secrets of successful public relations* new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies....
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their s...
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cena:
217,38 zł |
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Development and Management of Visitor Attractions
ISBN: 9780750651691 / Angielski / Miękka / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome* National Lottery funded projects* International case studies* Updated statistics and examplesThe author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories...
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest i...
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cena:
320,92 zł |
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Forecasting Tourism Demand
ISBN: 9780750651707 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Guiding the reader through a variety of methods, Douglas C. Frechtling's work is aimed at professionals in the tourism sector who need to predict future trends as accurately as possible.
Guiding the reader through a variety of methods, Douglas C. Frechtling's work is aimed at professionals in the tourism sector who need to predict futu...
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cena:
698,90 zł |
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Adventure Tourism
ISBN: 9780750651868 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The area of adventure tourism has increased rapidly over the past decade to become one of the leading areas of income and interest in the tourism industry today. Looking at the past, present and future of adventure tourism, this text examines the product and its variances, the adventure tourist and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, for example: gorilla watching holidays; trekking on Mount Everest; diving holidays; outward bound; and the Adventure Island, Singapore. Analysis of the development and nature of...
The area of adventure tourism has increased rapidly over the past decade to become one of the leading areas of income and interest in the tourism indu...
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cena:
295,04 zł |
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Sports Tourism
ISBN: 9780750652766 / Angielski / Twarda / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sports Tourism: participants, policy and providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people and place. Unlike other texts, it seeks to present sports tourism as a unique area, which produces its own unique issues, concerns and controversies. The text tackles these issues from three viewpoints: - Participants: examining the profiles, motivations and behaviour patterns of sports tourists to create a typology of participants. - Policy: analyses the response by policy makers to...
Sports Tourism: participants, policy and providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon ...
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cena:
543,59 zł |
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International Hospitality Industry
ISBN: 9780750652957 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With contributions from leading figures in the field of hospitality mamagement across the world, this book looks at specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice. It then moves on to highlight the key issues that will be encountered within every sector.
With contributions from leading figures in the field of hospitality mamagement across the world, this book looks at specific sectors of the industry, ...
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cena:
248,44 zł |
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Business Development in Licensed Retailing: A Unit Manager's Guide
ISBN: 9780750653343 / Angielski / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This practical guide details the skills and techniques needed to manage units in licensed retail organizations in a flexible and entrepreneurial manner. It builds towards the production of a unit business plan, with a variety of case studies from Wetherspoons, Scottish and Newcastle, Whitbread, Yates' and others to put the theory into practice. These allow lecturers and management development personnel to use the text as a learning resource through which readers can apply the principles and techniques outlined. The book forms the basis of a complete course for a unit manager's development,...
This practical guide details the skills and techniques needed to manage units in licensed retail organizations in a flexible and entrepreneurial manne...
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cena:
227,73 zł |
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Food Safety in the Hospitality Industry
ISBN: 9780750653497 / Angielski / Miękka / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This texts aims to offer a user-friendly guide to food safety and hygiene legislation and is vital to all those involved in food handling and preparation. Using practical examples, the text discusses the following areas: the legislation and legal background in easy-to-follow terms - a comparison of the UK and other countries throughout the European Union; safe food handling in practice - an easy reference source for all areas of a catering operation, including food service and labelling, storage and temperatre controls and health and safety; and the application of food safety policies in...
This texts aims to offer a user-friendly guide to food safety and hygiene legislation and is vital to all those involved in food handling and preparat...
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cena:
238,09 zł |
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In Search of Hospitality
ISBN: 9780750654319 / Angielski / Miękka / 318 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. This title brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, thereby providing a broad and comprehensive perspective on hospitality. It focuses the study of hospitality across the range of human, social and economic settings, and provides a reference point for the future development of hospitality as an academic...
'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adoptin...
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cena:
238,09 zł |
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Food Tourism Around The World
ISBN: 9780750655033 / Angielski / Miękka / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. This volume offers insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience on a global scale.
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. This volu...
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cena:
284,69 zł |
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