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Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism
ilość książek w kategorii: 5078
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International Cases in Tourism Management
ISBN: 9780750655149 / Angielski / Miękka / 410 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and ma...
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cena:
259,30 zł |
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Tourism and Hospitality in the 21st Century
ISBN: 9780750656276 / Angielski / Miękka / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written for senior personnel in private and public sector tourism and hospitality operations, and as a reference point for students, this text presents a collection of essays which examine a wide range of interests involved in toursim and hospitality.
Written for senior personnel in private and public sector tourism and hospitality operations, and as a reference point for students, this text present...
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cena:
305,98 zł |
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Dictionary of Travel, Tourism and Hospitality
ISBN: 9780750656504 / Angielski / Twarda / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume defines and explains more than 4000 terms and abreviations used in the study of travel, tourism and hospitality, and by those who work in these fields, as well as by those who take part in them as consumers. It also lists key data for more than 20 countries. This third edition includes more than 1000 new entries and profiles 50 personalities connected with travel, tourism and hospitality. It also describes 300 international and national organizations.
This volume defines and explains more than 4000 terms and abreviations used in the study of travel, tourism and hospitality, and by those who work in ...
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cena:
305,98 zł |
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Cross-Cultural Behaviour in Tourism
ISBN: 9780750656689 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Providing insight into the concepts, definitions and measures of the essential cultural components that encourage tourism, this is a guide to the statistical tools available to analyse cross-cultural behaviour and how to use them to your advantage.
Providing insight into the concepts, definitions and measures of the essential cultural components that encourage tourism, this is a guide to the stat...
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cena:
357,85 zł |
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Culinary Taste
ISBN: 9780750657679 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Approaching its subject from a multitude of angles, this book provides an insight into the nature of culinary taste as expressed in commercial restaurant settings. The influence on culinary taste by a variety of factors, including the media, gender issues, health issues, marketing and geography, is explored, and the way that these factors can be translated into successful business in industry is considered.
Approaching its subject from a multitude of angles, this book provides an insight into the nature of culinary taste as expressed in commercial restaur...
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cena:
238,55 zł |
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Organization Behaviour for Leisure Services
ISBN: 9780750657822 / Angielski / Miękka / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Organization Behaviour for Leisure Services provides the reader with the conceptual tools necessary for analysing organizational behaviour in the context of hospitality, leisure and tourism provision, and understaanding events in order to take appropriate management action. Taking the view that leisure services involve an array of industry sectors - they are related, for instance, to work-time spent eating, drinking and staying away from home, as well as the more obvious recreational pursuits - the text uses examples and case studies from a wide range of international businesses...
Organization Behaviour for Leisure Services provides the reader with the conceptual tools necessary for analysing organizational behaviour in...
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cena:
228,18 zł |
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Sport Tourism Destinations: Issues, Opportunities and Analysis
ISBN: 9780750659376 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines planning, development and management of sport tourism destinations. This book looks at the effects sports tourism has on the economy and the tourism destinations. It covers the topics sports tourism destination analysis, destination planning and development, destination marketing and management, and sport tourism impacts and environments.
Examines planning, development and management of sport tourism destinations. This book looks at the effects sports tourism has on the economy and the ...
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cena:
321,54 zł |
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Niche Tourism
ISBN: 9780750661331 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world.Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base...
Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche touris...
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cena:
357,85 zł |
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Geotourism
ISBN: 9780750662154 / Angielski / Twarda / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Geotourism is tourism surroounding geological attractions and destinations. This unique text uses a wealth of case studies to discuss the issues involved in the management and care of such attractions, covering topics such as sustainability, impacts and environmental issues. Geotourism: Sustainability, impacts and management leads the reader logically through the process, covering both the theories involved and the practicalities of managing such 'environmentally precious' attractions.
Geotourism is tourism surroounding geological attractions and destinations. This unique text uses a wealth of case studies to discuss the issues invol...
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cena:
933,66 zł |
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Flight Catering
ISBN: 9780750662161 / Angielski / Miękka / 335 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The airline industry faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies. Endorsed by the International Flight Catering Association, this book acts as a guide to this area, taking the reader through aspects from marketing to cost control and logistics.
The airline industry faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strateg...
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cena:
305,98 zł |
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Contemporary Tourism: An International Approach
ISBN: 9780750663502 / Angielski / Miękka / 394 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry today, and discusses the related security and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five...
The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refres...
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cena:
248,92 zł |
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Innovative Marketing Communications: Strategies for the Events Industry
ISBN: 9780750663618 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.With a strong practical underpinning, Innovative Marketing Communications for Events...
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strat...
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cena:
285,23 zł |
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Tourism Business Frontiers
ISBN: 9780750663779 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New Tourism Consumers Products and Industry: Present and Future Issues provides this comprehensive coverage and more. Written by a team of globally renowned thinkers and researchers, it not only provides a brief historical overview of tourism, but delves deeper, to discuss emerging trends, consumer types and looks at the way the industry itself is changing and developing. It provides the manager of tomorrow with...
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough kno...
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cena:
700,25 zł |
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Tourism Management Dynamics
ISBN: 9780750663786 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, challenges and tools provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes and into the future. Written by a team of globally renowned thinkers and researchers, it provides the manager of tomorrow with the ability...
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design...
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cena:
700,25 zł |
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Sustainable Tourism: Theory and Practice
ISBN: 9780750664387 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage of the latest developments in the area, both theoretically and practically. It takes the reader through all aspects of sustainable tourism from the emergence of the paradigm to sustainability issues in all types of tourism and all components of the industry. Divided into 11 chapters it covers* ?Alternative tourism? (AT), or small-scale tourism and its...
Sustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global...
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cena:
357,85 zł |
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Tourism and Indigenous Peoples
ISBN: 9780750664462 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tourism and Indigenous Peoples is a unique text examining the role of indigenous societies in tourism and how they interact within the tourism nexus. Unlike other publications, this text focuses on the active role that indigenous peoples take in the industry, and uses international case studies and experiences to provide a global context to illustrate best practice and aid comparison.
First published over ten years ago the editors, Butler and Hinch, have thoroughly revised and updated the text to bring together a new collection of contributions and case studies from... Tourism and Indigenous Peoples is a unique text examining the role of indigenous societies in tourism and how they interact within the tourism nexus. ...
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cena:
305,98 zł |
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Events Design and Experience
ISBN: 9780750664530 / Angielski / Miękka / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' by design.By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did...
For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants....
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cena:
285,23 zł |
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The Business of Resort Management
ISBN: 9780750666619 / Angielski / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the...
How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users an...
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cena:
357,85 zł |
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Contemporary Hospitality and Tourism Management Issues in China and India: Today's Dragons and Tigers
ISBN: 9780750668569 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this...
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and Indi...
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cena:
321,54 zł |
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Critical Issues in Ecotourism
ISBN: 9780750668781 / Angielski / Miękka / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Critical Issues in Ecotourism seeks to shake the current stagnant literature on the subject of ecotourism out of a state of complacency. Drawing upon emerging insights provided by pre-eminent scholars in the field it identifies and comprehensively addresses current critical issues. Accessible to both academic and non-academic audiences, it provides the reader with the following: * A critical, direct and hard hitting analysis of the real issues that apply to the field of ecotourism*Contributions from prominent international scholars that address issues of relevance to a diverse and...
Critical Issues in Ecotourism seeks to shake the current stagnant literature on the subject of ecotourism out of a state of complacency. Drawing upon ...
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cena:
321,54 zł |
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