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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
ISBN: 9780684856360 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of...
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept tha...
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cena:
105,84 |
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Gendersell: How to Sell to the Opposite Sex
ISBN: 9780684864372 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. GenderSell is the first book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex. Despite the fact that women make approximately 85 percent of the purchasing decisions on most products and services and constitute more than 25 percent of today's sales force, nearly all relevant books have been written by men for men in sales about selling to men.
Now, at long last, Judith C. Tingley and Lee E. Robert bring you this essential guide, based on extensive research, including their own Sales Preference Survey, conducted... GenderSell is the first book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposi...
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cena:
60,29 |
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The Political Marketing Revolution: Transforming the Government of the UK
ISBN: 9780719063077 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of...
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined...
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cena:
102,85 |
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Zero-Resistance Selling: Achieve Extraordinary Sales Results Using World Renowned Techqs Psycho Cyberneti
ISBN: 9780735200395 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an irresistible "master closer" ... conquer self-defeating habits ... and use stress to your advantage.
Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goal...
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cena:
90,72 |
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Close The Deal: Smart Moves For Selling: 120 Checklists To Help You Close The Very Best Deal
ISBN: 9780738200385 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Deep and Sussman's Smart Moves and Smart Moves for People in Charge gave readers checklists for climbing the corporate ladder and taking on leadership tasks. Now, teamed with one of the country's premiere sales-training firms, they apply the same popular, practical approach to a vital task for any organization: selling. Whether you're introducing a product, marketing your small business's services, or selling your boss on a new idea, you'll benefit from checklists like these: Seven Fears All Buyers Share Thirteen Ways to Warm Up to Cold Calling Ten Different Ways to Set Your...
Deep and Sussman's Smart Moves and Smart Moves for People in Charge gave readers checklists for climbing the corporate ladder and taking...
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cena:
97,70 |
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Marketing to Generation X (Restored/Uncut/)
ISBN: 9780743236584 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
56,51 |
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Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
ISBN: 9780749450830 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create ""brand champions."" Using international examples, Nicholas Ind shows that employees flourish in organizations where they...
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, ...
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cena:
169,73 |
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Pocket Guide to Selling Services and Products
ISBN: 9780750626415 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
175,91 |
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Tales from the Marketplace
ISBN: 9780750642651 / Angielski / Miękka / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.
Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strateg...
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cena:
293,21 |
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Marketing
ISBN: 9780750643818 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A guide to the marketing process, particularly designed for those undertaking a short course or one semester in the subject. The text is based on wide teaching experience and classroom testing over a range of study programmes. The authors seek to present the theory and techniques in balance and include case studies and Web addresses.
A guide to the marketing process, particularly designed for those undertaking a short course or one semester in the subject. The text is based on wide...
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cena:
249,23 |
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Cause Related Marketing: Who Cares Wins
ISBN: 9780750644815 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A study of cause-related marketing. It positions CRM in the context of corporate social responsibility, corporate community investment and marketing; uses CRM guidelines to look at key principles, processes and issues; and includes case studies and insights from business leaders.
A study of cause-related marketing. It positions CRM in the context of corporate social responsibility, corporate community investment and marketing; ...
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cena:
293,21 |
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Internal Marketing: Tools and Concepts for Customer-Focused Management
ISBN: 9780750648387 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up...
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and p...
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cena:
259,00 |
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Relationship Marketing: Creating Stakeholder Value
ISBN: 9780750648394 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers,...
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern...
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cena:
249,23 |
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Successful Marketing Communications
ISBN: 9780750650274 / Angielski / Miękka / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Successful Marketing Communications is a comprehensive, introductory text that takes a practical approach to the subject of marketing communications. For students who need to gain a practical insight into promotional planning and implementation, this text covers all of the marketing communications content from certificate to advanced level. The text not only prepares students for the increasingly higher levels of CIM examinations, but also allows practitioners without expertise in this area to develop their own planning skills.
Successful Marketing Communications is a comprehensive, introductory text that takes a practical approach to the subject of marketing communications. ...
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cena:
239,45 |
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Other Side of Advertising
ISBN: 9780759640597 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This memoir of almost 40 years in the advertising wars is an eye-opening new look at the world of advertising the way it is in the trenches.
This memoir of almost 40 years in the advertising wars is an eye-opening new look at the world of advertising the way it is in the trenches.
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cena:
114,09 |
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The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
ISBN: 9780761909583 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives.The Mass Marketing of Politics is provocative and essential reading for...
The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasi...
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cena:
772,26 |
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The Mass Marketing of Politics
ISBN: 9780761909590 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book points out the pitfalls of relying on marketing as a campaign and governance tool, and offers alternatives.
Demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, pers...
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cena:
557,20 |
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Dictionary of Marketing Communications
ISBN: 9780761927709 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presumably the publisher and book designer, rather than Govoni (marketing, Babson College), are responsible for mis-dividing the word dictionary on the front cover. Still, the error should alert readers that the focus is not on the academic investigation of communication, but on the commercial enter
Presumably the publisher and book designer, rather than Govoni (marketing, Babson College), are responsible for mis-dividing the word dictionary on th...
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cena:
557,20 |
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Dictionary of Marketing Communications
ISBN: 9780761927716 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing wit...
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cena:
293,27 |
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Services Marketing and Management
ISBN: 9780761941576 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.
Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers... Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the bas...
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cena:
874,91 |
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