This study draws together the behavioural side of knowledge management thinking and relates it to theories of learning and organizational intelligence as a competitive advantage. Case studies are provided to back up the theory and show how companies have tackled this issue holistically, including Rank Xerox, British Airways, Hewlett Packard, Ford Motors, ICL and Elida Faberge.

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up...