Dictionary of Marketing Communications

ISBN-13: 9780761927709 / Angielski / Twarda / 2003 / 256 str.

Norman A. P. Govoni

Opis

Presumably the publisher and book designer, rather than Govoni (marketing, Babson College), are responsible for mis-dividing the word dictionary on the front cover. Still, the error should alert readers that the focus is not on the academic investigation of communication, but on the commercial enter