Presumably the publisher and book designer, rather than Govoni (marketing, Babson College), are responsible for mis-dividing the word dictionary on the front cover. Still, the error should alert readers that the focus is not on the academic investigation of communication, but on the commercial enter
Presumably the publisher and book designer, rather than Govoni (marketing, Babson College), are responsible for mis-dividing the word dictionary on th...
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing wit...
