ISBN-13: 9780761927716 / Angielski / Miękka / 2003 / 256 str.
ISBN-13: 9780761927716 / Angielski / Miękka / 2003 / 256 str.
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a