Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers,...

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.This book is an invaluable resource for managers who seek to understand more about the...

Operations management designs, controls, and oversees the production of a company's goods/services and makes sure this process is both efficient and effective for the consumer. It should be a part of board room discussions and integral in a company's business model and strategic management. After much research and think tank consulting, authors Martin Christopher and Alan Braithwaite believe that business strategies hardly recognize operations management. They maintain that operations need to be seen as more strategic and have highlighted the core fundamentals that business leaders need to be...