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Introducing Marketing Research
ISBN: 9780471497707 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module Introducing Market Research includes chapters on business...
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisio...
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cena:
241,56 |
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Retail Intelligence and Network Planning
ISBN: 9780471498032 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, di...
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cena:
426,78 |
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Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
ISBN: 9780471644309 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often.
Winning Market Leadership offers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly... Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-d...
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cena:
144,01 |
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Inspire! What Great Leaders Do
ISBN: 9780471648826 / Angielski / Twarda / 233 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A top business consultant and speaker lights the path to a positive, productive work environment
What do the best leaders do to achieve greatness in the modern workplace that is muddled by fear, pressure for productivity, overwork? Inspire offers business leaders a clear vision of what a positive, productive, inspiring organization looks like in these challenging and chaotic times, and how to get there. The key to extraordinary long-term performance lies in a transformational commitment to inspiring people rather than motivating them. Lance Secretan's Higher Ground Leadership... A top business consultant and speaker lights the path to a positive, productive work environment
What do the best leaders do to achieve greatnes... |
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143,64 |
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What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands
ISBN: 9780471720256 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The result is a practical toolkit featuring 60 precise techniques which systematically help to build winning brands, achieve growth and solve any brand problem.
* Provides the first ever complete analysis of successful brands to discover what... This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective c...
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cena:
175,91 |
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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers
ISBN: 9780471853251 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Industrial or business to business marketing places very different demands on the marketing function to those traditionally seen in consumer marketing. A key problem is that managers in the business-to-business field often possess strong technical and professional skills, but have only a weak understanding of formal marketing concepts and how to make them work to gain business benefits.
Industrial or business to business marketing places very different demands on the marketing function to those traditionally seen in consumer marketing...
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cena:
216,04 |
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Understanding Marketing: A European Casebook
ISBN: 9780471860938 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including: new products; branding; retailing; strategic marketing; and marketing planning. Another important feature is the wide range of products discussed in the cases, including brewing, soft drinks, mobile telephones, textiles, skin products, banking and office furniture.
This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of ma...
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215,84 |
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International Marketing: Consuming Globally, Thinking Locally
ISBN: 9780471897446 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions,...
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international m...
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cena:
262,14 |
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Creativity in Product Innovation
ISBN: 9780521002493 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity...
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" i...
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cena:
367,48 |
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Quantitative Models in Marketing Research
ISBN: 9780521801669 / Angielski / Twarda / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the ...
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cena:
321,13 |
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Reaching Women:: The Way to Go in Marketing Healthcare Services
ISBN: 9780595187249 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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64,07 |
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What Else You Got?: 40 Years of Mis-spent Youth in the Ad Game
ISBN: 9780595187805 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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56,51 |
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The Fast Track Promotion Handbook: Successful Behaviors for Career Advancement
ISBN: 9780595363247 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What business managers look for in their employees is a key set of success oriented behaviors. These key behaviors are discussed in this book and are powerful tools for earning spectacular performance recognition and regular promotions.
"The Fast Track Promotion Handbook" delivers step-by-step critical and tactical performance essentials that will greatly accelerate your promotional momentum and general feeling of self worth in your career. Instead of spending years 'learning the ropes," you can start your drive towards promotional success on the first day Whether you're a recent... What business managers look for in their employees is a key set of success oriented behaviors. These key behaviors are discussed in this book and are ...
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48,95 |
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The Brand Advocate: A Strategy-Driven Workbook
ISBN: 9780595376193 / Angielski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, "The Brand Advocate." In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond to his questions by means of an interactive approach. Nissim takes his accumulated professional experience and education in this field and condenses it into building blocks that help you create a powerful brand...
What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate...
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cena:
41,39 |
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Fresh Air: Marketing Gurus on Radio
ISBN: 9780595376582 / Angielski / Miękka / 100 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us?
Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses. "Fresh Air" is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without.
The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities...
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cena:
52,73 |
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Successful Small Business Marketing Made Easy!: A No Nonsense Approach to Profiting in Any Market!
ISBN: 9780595450985 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Over 17 Years In The Making!
Written by an award winning advertising professional with over 17 years of small business marketing experience, "Successful Small Business Marketing Made Easy!" will show you how the real world of marketing works-minus the fluff found in many mass marketed publications. Clearly written in an easy to understand format, "Successful Small Business Marketing Made Easy!" is packed with important information every small business owner needs to know about marketing. "Successful Small Business Marketing Made Easy!" provides an easy step-by-step approach that anyone,... Over 17 Years In The Making!
Written by an award winning advertising professional with over 17 years of small business marketing experience, "Succe... |
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48,95 |
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Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes
ISBN: 9780618104680 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.
The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that custome...
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cena:
60,44 |
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Marketing
ISBN: 9780631196389 / Angielski / Miękka / 576 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking pro...
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cena:
221,18 |
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Marketing Strategy
ISBN: 9780684831916 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the...
Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-t...
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cena:
118,32 |
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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
ISBN: 9780684835532 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management...
Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saat...
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cena:
101,87 |
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