» książki » Business & Economics - Advertising & Promotion
topmenu
 |
Wooing and Winning Business: The Foolproof Formula for Making Persuasive Business Presentations
ISBN: 9780471141921 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteed
Whatever you have to sell, be it product or service, this book will show how to create the perfect presentation and nail the sale. Written by the experts at Speechworks, this book arms the huge and guidance-hungry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're talking to one person or an audience of thousands. With this book you'll find: * A proven formula for... A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteed
Whatever you have to sell, be it... |
cena:
158,57 |
 |
This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story
ISBN: 9780471147497 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life "This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot." --Bob Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000... "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a...
|
cena:
173,88 |
 |
Critical Issues in Fund Raising
ISBN: 9780471174653 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Many forces - from demographics to politics to business trends - shape the nonprofit sector and the practice of fund-raising. This examination of the pressing issues facing fund-raising today is designed to answer the how, what, and why questions about fund-raising by examining the impact of different factors in this growing and changing field. The articles in this collection cover a range of topics including: fundamentals - donor motivation, demographics, innovative fund-raising strategies, and marketing versus public relations; advanced practices - cost effectiveness, regulation, law and...
Many forces - from demographics to politics to business trends - shape the nonprofit sector and the practice of fund-raising. This examination of the ...
|
cena:
264,60 |
 |
Divide and Conquer: Target Your Customers Through Market Segmentation
ISBN: 9780471176336 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this book, Harry Webber, introduces a strategy to make mass market advertising a thing of the past. Unlike traditional blanket approaches, selective marketing is a bold way to link products with customers by first identifying the target audience (the segment), and then reaching it via a media mix that can include everything from print, TV, and radio to the Internet, live theatre, or fax response.
In this book, Harry Webber, introduces a strategy to make mass market advertising a thing of the past. Unlike traditional blanket approaches, selectiv...
|
cena:
179,55 |
 |
Winning at Mergers and Acquisitions: The Guide to Market-Focused Planning and Integration
ISBN: 9780471190561 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mergers and acquisitions have become one of the most effective ways for businesses to achieve quick growth and enhanced market competitiveness. Today's deals are strategically driven.
Mergers and acquisitions have become one of the most effective ways for businesses to achieve quick growth and enhanced market competitiveness. Today'...
|
cena:
453,60 |
 |
If You're Not Out Selling, You're Being Outsold
ISBN: 9780471191193 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "If You're Not Out Selling, You're Being Outsold is more than a 'how-to-sell' book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. The authors candidly recognize what ingredients are required for reaching success, and they have blueprinted a constructive approach that can apply to anyone, whether they are contemplating entering sales, or have made sales their career."--Nicholas D. Wolkonsky Director of Sales, High Volume Division, Western Region, ADT Security Services, Inc.
"If You're Not Out Selling, You're Being... "If You're Not Out Selling, You're Being Outsold is more than a 'how-to-sell' book. St. Lawrence and Johnson have approached the art of selling from a...
|
cena:
144,06 |
 |
The Portable MBA in Marketing
ISBN: 9780471193678 / Angielski / Twarda / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on ...
|
cena:
302,40 |
 |
Kellogg on Integrated Marketing
ISBN: 9780471204763 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from:
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger -... This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Mar...
|
cena:
196,56 |
 |
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
ISBN: 9780471236085 / Angielski / Twarda / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate... A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdom... |
cena:
173,88 |
 |
Wooing and Winning Business: The Foolproof Formula for Making Persuasive Business Presentations
ISBN: 9780471253709 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteed
Whatever you have to sell, be it product or service, this book will show how to create the perfect presentation and nail the sale. Written by the experts at Speechworks, this book arms the huge and guidance-hungry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're talking to one person or an audience of thousands. With this book you'll find: * A proven formula for... A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteed
Whatever you have to sell, be it... |
cena:
120,96 |
 |
Driven: Inside BMW, the Most Admired Car Company in the World
ISBN: 9780471269205 / Angielski / Twarda / 310 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it.
BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German... An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it.
BMW is arguably the most ... |
cena:
196,56 |
 |
Ackoff's Best: His Classic Writings on Management
ISBN: 9780471316343 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This prolific management author, consultant and teacher now has his most enduring pieces collected into one volume for the general business reader and student. Ackoff became prominent for his pioneering work in operations research and systems analysis and his cogent exploration of systems and planning, with their effects on business, form the backbone of this collection. He is considered one of the most versatile thinkers of our day, even beyond his management work. The essays included in Ackoff's Best range from corporate planning and understanding the difference between growth and...
This prolific management author, consultant and teacher now has his most enduring pieces collected into one volume for the general business reader and...
|
cena:
245,70 |
 |
World Class Selling
ISBN: 9780471326052 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written from the salesperson's perspective this text includes such timely subjects as: the new selling environment; creating a vision for a major account over the long term, including using Internet technology; pursuing customers in non-traditional ways; defining and measuring value to the customer (both qualitative and quantitative value); introducing the role of technology in providing new, highly intuitive sales performance and coaching tools along with just-in-time training using Web-based applications; aligning marketing, sales, and human resources practices to create a world-class...
Written from the salesperson's perspective this text includes such timely subjects as: the new selling environment; creating a vision for a major acco...
|
cena:
147,42 |
 |
Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want
ISBN: 9780471330219 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text is written specifically for businesses who must maintain their margins in the face of lower-priced competition. It offers salespeople, sales managers, marketing managers, and small business owners an arsenal of stratagems and techniques to ensure that they get what they want. It is packed with insider secrets on how to sell at prices higher than the competition. Readers can learn how guerrilla negotiating differs from typical negotiation, reasons why skills that usually make a salesperson great will ruin them in a negotiation, the most common mistakes made in negotiation, 100...
This text is written specifically for businesses who must maintain their margins in the face of lower-priced competition. It offers salespeople, sales...
|
cena:
151,20 |
 |
The M&A Transition Guide: A 10-Step Roadmap for Workforce Integration
ISBN: 9780471395195 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides a practical, 10-step process for managing the human aspect of an M&A
M&A activity is higher than ever with acquisitions becoming an important part of every company's growth strategy. The industries heavily engaging in this activity are high-tech, emerging technologies, and utilities. The M&A Transition Guide is written for executives, managers, and HR professionals involved with any transaction that moves employees from one company to another. Poor workforce integration is a main cause for M&A failures and this book helps managers make the M&A transition a... Provides a practical, 10-step process for managing the human aspect of an M&A
M&A activity is higher than ever with acquisitions becoming... |
cena:
347,76 |
 |
the therapist's advertising and marketing kit (book )
ISBN: 9780471413400 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. All the tools you need to advertise and market your practice
The Therapist's Advertising and Marketing Kit is an invaluable collection of ready-to-use marketing and advertising materials designed specifically for mental health professionals looking to manage and grow their practice. Designed to help everyone from the new to the more experienced practitioner, this unique, timesaving resource will help you successfully build your practice, showing you how to develop an effective marketing plan and presenting guidelines for creating numerous kinds of powerful marketing and... All the tools you need to advertise and market your practice
The Therapist's Advertising and Marketing Kit is an invaluable collection of... |
cena:
298,16 |
 |
Marketing Unwrapped
ISBN: 9780471486947 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a world utterly transformed, a world perhaps ultimately dominated by Artificial Intelligence. This book thankfully does not indulge in the whole "what might be" debate, but instead sensibly takes a long hard look at where marketing stands today, setting out the key skills marketers must master to succeed over the next decade or so.
Written by CIM's Director of Marketing, Ray Perry, in a very accessible, sometimes amusing manner, the... "Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a wo...
|
cena:
200,60 |
 |
Marketing Strategies for the New Economy
ISBN: 9780471492115 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot outrun a bear anyway." The first one answers: "I don't have to outrun the bear. I just have to outrun you."
Speed against competitors is just one of the key lessons outlined in this book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the "new economy." The question is, "which of the traditional... Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot ou...
|
cena:
298,41 |
 |
Citizen Brands: Putting Society at the Heart of Your Business
ISBN: 9780471492122 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls Citizen Brands will be more commercially successful than those that do not take on board societal trends. For brand owners this means that the brand has to take on corporate responsibility (such as with the environment, ethical issues, community issues). Being a citizen brand allows you to understand the world in which you operate and your role within it. Non-citizen brands are sterile, neither reflecting...
Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has...
|
cena:
234,56 |
 |
Inside Information: Making Sense of Marketing Data
ISBN: 9780471495437 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency.
In the future the successful marketing executives will be those who can quickly assimilate the plethora of incoming information about their markets and their customers, and from this information see the "big picture" and then take intelligent action. In the new Millennium, those who survive and flourish in... The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but ...
|
cena:
221,18 |
Czytaj nas na:
Zobacz: Księgarnia Czeska | Wydawnictwo Książkowe Klimaty | Mapa strony | Lista autorów
KrainaKsiazek.PL - Księgarnia Internetowa
KrainaKsiazek.PL - Księgarnia Internetowa
