Dwight F. Burlingame Dennis R. Young James P. Shannon
Corporate philanthropy is at a crossroads, moving from a focus on "doing the right thing" for the community to one that emphasizes the bottom line of the corporation. This new corporate landscape presents some important challenges for the nonprofit sector. Corporate Philanthropy at the Crossroads looks at current practices, trends, and issues for corporate philanthropy and frames a productive research agenda based on the needs of practitioners. Here is a useful reference for fund raisers as they implement their strategic plans for the future. Indispensable reading for academics with an...
Corporate philanthropy is at a crossroads, moving from a focus on "doing the right thing" for the community to one that emphasizes the bottom line ...
Many forces - from demographics to politics to business trends - shape the nonprofit sector and the practice of fund-raising. This examination of the pressing issues facing fund-raising today is designed to answer the how, what, and why questions about fund-raising by examining the impact of different factors in this growing and changing field. The articles in this collection cover a range of topics including: fundamentals - donor motivation, demographics, innovative fund-raising strategies, and marketing versus public relations; advanced practices - cost effectiveness, regulation, law and...
Many forces - from demographics to politics to business trends - shape the nonprofit sector and the practice of fund-raising. This examination of the ...
