"Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a world utterly transformed, a world perhaps ultimately dominated by Artificial Intelligence. This book thankfully does not indulge in the whole "what might be" debate, but instead sensibly takes a long hard look at where marketing stands today, setting out the key skills marketers must master to succeed over the next decade or so.
Written by CIM's Director of Marketing, Ray Perry, in a very accessible, sometimes amusing manner, the...
"Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a wo...
Written by the Chief Executive of the National Pawnbrokers Association, this fascinating insight into pawnbroking traces one of the world's oldest professions back some 3000 years. Social history is mixed with interest facts and anecdotes. Did you know; -How pawning became linked to the game of chess? -That America was discovered because of pawn loan? -That Pawnbroking has its own Patron Saint and its own Victorian nursery rhyme? -That pawnbroking is one of the cheapest loans you can get, that you can redeem the item any day, and that in most cases if you fail to redeem and the item is sold...
Written by the Chief Executive of the National Pawnbrokers Association, this fascinating insight into pawnbroking traces one of the world's oldest pro...
