Retail Intelligence and Network Planning

ISBN-13: 9780471498032 / Angielski / Miękka / 2002 / 296 str.

Mark Birkin; Graham Clarke; Martin P. Clark

Opis

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.

• Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
• Numerous global case studies are used to show keys issues
• Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
• Describes how retailers can plan their cross channel network strategy for the future

Spis treści

INTRODUCTION

TRENDS IN RETAILING

Introduction

Demand–Side Changes

Trends in Distribution and Retail Supply

The Regulatory Environment

Conclusion

RETAIL LOCATIONS AND DISTRIBUTION CHANNELS:PAST,PRESENT AND FUTURE

Introduction

The High Street or Town Centre

The Superstore and Hypermarket

The Discount Store

The Shopping Centre or Mall

The Retail Warehouse and Retail Park

New Retail Locations

New Retail Formats and Distribution Channels

The Old versus the New

Conclusion

SPATIAL RETAIL GROWTH STRATEGIES

Introduction

Organic Growth

Mergers and Acquisitions

Franchising

Joint Ventures and Strategic Alliances

Warehouse LocationConclusion

SPATIAL RETAIL GROWTH STRATEGIES

Introduction

What is E–Commerce/Internet Retailing?

Who Makes Money from the Internet?

Understanding Consumer Preferences

Examples of Internet Retailing in Different Sectors

Geography,the Internet and E–Commerce

Conclusion

TERRITORY PLANNING

Introduction

Territory Management

Balanced Workloads

Ef .cient Organization

Conclusion

METHODS FOR SITE SELECTION

Introduction

An Inductive Approach to Site Selection

A Deductive Approach to Site Selection

Applied Location Modelling

The Simplicity Spectrum

SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT

The Model and its Development

Estimating the Small Area Demands for Products and Services

The Supply Side

Customer Flows and Store Revenues

Providing a Decision–Support Capability

The Development of a Cross Channel Management Planfor the City of Vienna for a Major Automotive Manufacturer

Conclusion

NETWORK REPRESENTATION PLANNING

Introduction

Case Study 1:Automotive Network Optimization

Case Study 2:Financial Services Network Optimization

Post–merger Network Optimization

Retail network optimization

Conclusion

DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT

Introduction

Geodemographics

Enhancement of Geodemographics

Lifestyle Databases

Other Micro–Modelling Strategies

A Financial Services Channel Simulation Model

MEASURING THE BENEFITS OF SPATIAL MODELLING

Introduction

Returns on Capital

Operational Ef .ciency

Improved Competitiveness

Strategic Value

Applications to Market RegulationConclusion

CONCLUSION

BIBLIOGRAPHY

Blurb

Retail Geography and Intelligent Network Planning demonstrates the importance of geographical thinking in a wide variety of situations. The book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which now face retail and service businesses. This technology is especially crucial in an age when traditional channels of physical distribution such as bank branches and shops are increasingly complemented by electronic and virtual channels.

Building on the success of Intelligent GIS (1996), which set out the principles and applications of GIS and spatial modelling for strategic planning, this new title concentrates on the concept of retail intelligence applied to retail planning by presenting examples relating to a wide range of business problems.

Retail Geography and Intelligent Network Planning is an innovative book in several ways:

• Explores some of the key retail trends impacting on retail location and store location studies by drawing on research undertaken in grocery and supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
• Examines the role of e–commerce and its growth, and argues that geography will still be crucial to its success in the retail sector
• Presents readers with various spatial analysis methods and their usefulness for addressing retail growth strategies such as branch optimization.
• Draws examples from the authors′ own expertise over the past fifteen years in retail consultancy

This book is invaluable reading for professionals working in retail location teams and consultancies, and for students studying retail geography, GIS , marketing and management.