Fresh Air: Marketing Gurus on Radio

ISBN-13: 9780595376582 / Angielski / Miękka / 2005 / 100 str.

Mark Ramsey

Opis

The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us?

Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses.

"Fresh Air" is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without.