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The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
ISBN: 9780761909583 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives.The Mass Marketing of Politics is provocative and essential reading for...
The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasi...
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cena:
770,69 |
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The Mass Marketing of Politics
ISBN: 9780761909590 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book points out the pitfalls of relying on marketing as a campaign and governance tool, and offers alternatives.
Demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, pers...
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cena:
556,07 |
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Dictionary of Marketing Communications
ISBN: 9780761927709 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presumably the publisher and book designer, rather than Govoni (marketing, Babson College), are responsible for mis-dividing the word dictionary on the front cover. Still, the error should alert readers that the focus is not on the academic investigation of communication, but on the commercial enter
Presumably the publisher and book designer, rather than Govoni (marketing, Babson College), are responsible for mis-dividing the word dictionary on th...
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cena:
556,07 |
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Dictionary of Marketing Communications
ISBN: 9780761927716 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing wit...
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cena:
292,67 |
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Services Marketing and Management
ISBN: 9780761941576 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.
Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers... Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the bas...
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cena:
873,12 |
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Understanding the Consumer
ISBN: 9780761947004 / Angielski / Twarda / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to: - relationships with suppliers, products and brands - their innovative, creative and resistant behaviour - the... Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service us...
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cena:
892,64 |
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Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner
ISBN: 9780761964315 / Angielski / Twarda / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A guide to planning, implementing and measuring public information and communication campaigns, using survey research.
A guide to planning, implementing and measuring public information and communication campaigns, using survey research.
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cena:
878,00 |
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Marketing - The Retro Revolution
ISBN: 9780761968504 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A jewel in the crown of the academic marketing establishment' - "Marketing Intelligence and Planning
" In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retromarketing practitioners are looking to the past for inspiration, so students, academics and consultants should seek to do likewise.
A jewel in the crown of the academic marketing establishment' - "Marketing Intelligence and Planning
" In his engaging and lively style, Stephen B... |
cena:
970,67 |
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Marketing - The Retro Revolution
ISBN: 9780761968511 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for... The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning o... |
cena:
302,42 |
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Qualitative Market Research
ISBN: 9780761969440 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in practice' such as research...
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be...
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cena:
936,54 |
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Microsoft CRM for Dummies
ISBN: 9780764516986 / Angielski / Miękka / 380 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych.
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cena:
121,25 |
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American Foreign Policy Since the Vietnam War: The Search for Consensus from Nixon to Clinton
ISBN: 9780765611987 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic politics, it offers compelling portraits of presidents Nixon, Carter, Reagan, Bush I, Clinton, and Bush II. In the course of comparing the efforts of these presidents to articulate a clear conception of the national interest and to forge a foreign policy consensus, the author shows the key role of public opinion in constraining presidential...
This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and ...
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cena:
926,78 |
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American Foreign Policy Since the Vietnam War: The Search for Consensus from Nixon to Clinton
ISBN: 9780765611994 / Angielski / Miękka / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic politics, it offers compelling portraits of presidents Nixon, Carter, Reagan, Bush I, Clinton, and Bush II. In the course of comparing the efforts of these presidents to articulate a clear conception of the national interest and to forge a foreign policy consensus, the author shows the key role of public opinion in constraining presidential...
This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and ...
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cena:
287,74 |
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Leadership: Succeeding in the Private, Public, and Not-For-Profit Sectors
ISBN: 9780765614308 / Angielski / Miękka / 427 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Whether in the for-profit, not-for-profit, or government sector, organizations today face tough new challenges posed by changing global and domestic environments using diverse workforces. Leaders have to practice different styles appropriate to more complex and dynamic situations than ever before. They need to inspire trust, gain credibility, and implement innovations through others while remaining flexible and adaptable. The contributors to this comprehensive volume seek to define exactly what leadership is or should be, and how to effectively develop it. Guided by a unique framework that...
Whether in the for-profit, not-for-profit, or government sector, organizations today face tough new challenges posed by changing global and domestic e...
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cena:
321,89 |
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Interactions in Analytical Political Economy: Theory, Policy, and Applications
ISBN: 9780765614827 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this interactive collection of essays, many of the leading proponents of analytical political economy examine major macroeconomic issues through the integration of mathematical analysis and non-neoclassical economic theory. The topics covered include the macroeconomics of the labor market, open economy issues, economic growth, and macroeconomic policy. The chapter-comment-reply format of the book creates a genuine dialogue on each theme, and evokes a sense of unfolding debate which draws the reader into the discussion.
In this interactive collection of essays, many of the leading proponents of analytical political economy examine major macroeconomic issues through th...
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cena:
829,23 |
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Economic Issues Today: Alternative Approaches
ISBN: 9780765615008 / Angielski / Twarda / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written in non-technical, everyday language that is accessible to the undergraduate audience, and requiring no background in economic analysis, this acclaimed text provides a unique approach to understanding what the practice of economics is all about. The authors address fourteen current economic issues, covering both micro- and macro-economics, and offer analyses and proposed solutions for each from Conservative, Liberal, and Radical perspectives. This new edition incorporates critical changes in economic policy since the last edition that affect every issue covered in the text. Tables have...
Written in non-technical, everyday language that is accessible to the undergraduate audience, and requiring no background in economic analysis, this a...
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cena:
756,05 |
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Economic Issues Today: Alternative Approaches
ISBN: 9780765615015 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written in non-technical, everyday language that is accessible to the undergraduate audience, and requiring no background in economic analysis, this acclaimed text provides a unique approach to understanding what the practice of economics is all about. The authors address fourteen current economic issues, covering both micro- and macro-economics, and offer analyses and proposed solutions for each from Conservative, Liberal, and Radical perspectives. This new edition incorporates critical changes in economic policy since the last edition that affect every issue covered in the text. Tables have...
Written in non-technical, everyday language that is accessible to the undergraduate audience, and requiring no background in economic analysis, this a...
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cena:
268,23 |
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Microeconomic Issues Today: Alternative Approaches
ISBN: 9780765615022 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now revised and updated to reflect critical changes in economic policy since the last edition, Microeconomic Issues Today, Eighth Edition, provides Conservative, Liberal, and Radical interpretations and solutions for seven current microeconomic issues. An instructor's manual with a test bank and discussion questions is available to professors who adopt the text, and PowerPoint downloads are available as teaching aids.
Now revised and updated to reflect critical changes in economic policy since the last edition, Microeconomic Issues Today, Eighth Edition, provides Co...
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cena:
238,96 |
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Macroeconomic Issues Today: Alternative Approaches
ISBN: 9780765615039 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now revised and updated to reflect critical changes in economic policy since the last edition, Macroeconomic Issues Today, Eighth Edition, provides Conservative, Liberal, and Radical interpretations and solutions for seven current macroeconomic issues, including all-new coverage of the Social Security debate. An instructor's manual with a test bank and discussion questions is available to professors who adopt the text, and PowerPoint downloads are available as teaching aids.
Now revised and updated to reflect critical changes in economic policy since the last edition, Macroeconomic Issues Today, Eighth Edition, provides Co...
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cena:
287,74 |
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The George W. Bush Foreign Policy Reader:: Presidential Speeches with Commentary
ISBN: 9780765615565 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations roller coaster, the business of Bollywood, and a special chapter covering the range of new resources about India available on the web, this unique book highlights and illuminates India's vastly changing fortunes.
India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor ...
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cena:
585,33 |
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