A jewel in the crown of the academic marketing establishment' - "Marketing Intelligence and Planning
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In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retromarketing practitioners are looking to the past for inspiration, so students, academics and consultants should seek to do likewise.
A jewel in the crown of the academic marketing establishment' - "Marketing Intelligence and Planning
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.
In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for...
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning o...
