Marketing - The Retro Revolution

ISBN-13: 9780761968504 / Angielski / Twarda / 2001 / 272 str.

Stephen Brown

Opis

A jewel in the crown of the academic marketing establishment' - "Marketing Intelligence and Planning

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In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retromarketing practitioners are looking to the past for inspiration, so students, academics and consultants should seek to do likewise.