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The George W. Bush Foreign Policy Reader:: Presidential Speeches with Commentary
ISBN: 9780765615572 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Supporters and critics of George W. Bush agree that the foreign policy of his administration has made a significant break with precedent and that its effects will be felt for decades to come. This carefully edited collection assembles the president's most important policy statement on issues including the war on terrorism; Iraq; global warming; and relations with countries in Europe, Asia, Latin American, Africa, and the Middle East. Each topical chapter opens with an original essay providing background history and information, tracing Bush's policy choices, and highlighting key policy...
Supporters and critics of George W. Bush agree that the foreign policy of his administration has made a significant break with precedent and that its ...
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258,48 |
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Global Taiwan: Building Competitive Strengths in a New International Economy
ISBN: 9780765616166 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundreds of interviews with firms in Taiwan, China, the United States, Japan, Europe, and other areas, the book analyzes the strengths and weaknesses of Taiwanese firms at a time when they face new competition from powerful global leaders and new producers in China. The contributors cover topics of enormous importance for Taiwan as well as the rest of the world, including transformations in the international economy, technological advances that enabled...
Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundred...
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cena:
951,16 |
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Global Taiwan: Building Competitive Strengths in a New International Economy
ISBN: 9780765616173 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundreds of interviews with firms in Taiwan, China, the United States, Japan, Europe, and other areas, the book analyzes the strengths and weaknesses of Taiwanese firms at a time when they face new competition from powerful global leaders and new producers in China. The contributors cover topics of enormous importance for Taiwan as well as the rest of the world, including transformations in the international economy, technological advances that enabled...
Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundred...
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cena:
238,96 |
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The Sponsor : Notes on Modern Potentates
ISBN: 9780765805478 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting grants" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue "in a moment." Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas,...
The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "...
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cena:
238,96 |
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Endorsements in Advertising: A Social History
ISBN: 9780786420438 / Angielski / Miękka / 231 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product's curative powers sometimes ran opposite the endorser's obituary, and Lillian Russell once testified that a certain compound had made her ?feel like a new man.? Distrusted by the public, banished from mainstream publications, endorsements languished until around 1920,...
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War ...
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cena:
218,31 |
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Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty
ISBN: 9780787908577 / Angielski / Twarda / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Make the most of sales and marketing
Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell's book. -- Bernard F. Sergesketter, vice president (retired), AT&T Forget the old-school approach to Sales and Marketing. These six winning practices put those departments back on par with the rest of the modern business world, and opens the door to higher profits. Based on studies in more than... Make the most of sales and marketing
Those who have direct responsibility for sales and marketing organizations, as well as those who wan... |
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179,66 |
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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
ISBN: 9780787946678 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Use the Power of Customer WinBack to Bring Back Lost Customers, Save Customers on the Brink of Defection, and Make Your Company Defection Proof High-value customers are the lifeblood of any business-so what can a company do when they lose them? Customer WinBack shows you how to identify at-risk customers, win back those who have left, and change how business is done to prevent future customer loss. This pragmatic guide is brimming with savvy methods and detailed case studies that show you in real-world detail how to turn lost customers into gold. "Winning back lost customers is the marketing...
Use the Power of Customer WinBack to Bring Back Lost Customers, Save Customers on the Brink of Defection, and Make Your Company Defection Proof High-v...
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cena:
144,04 |
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Channel Champions: How Leading Companies Build New Strategies to Serve Customers
ISBN: 9780787950347 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new drivers of economic success. From these channels flow customer satisfaction, market share, revenue gains and profitability. It's not so much what you sell today, but how you sell it. And there is no going back.
In The Channel Advantage, Booz?Allen & Hamilton consultants Steven Wheeler an Evan Hirsh write about dozens of companies that have... If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with t...
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cena:
170,57 |
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High Impact Consulting: How Clients and Consultants Can Leverage Rapid Results Into Long Term Gains
ISBN: 9780787960490 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this new and revised edition of the landmark book High-Impact Consulting, Robert H. Schaffer reveals how senior managers unwittingly collude with their consultants to perpetuate the great waste inherent in -the five fatal flaws of conventional consulting.- Drawing on his own work with companies-- Motorola, Rio Tinto, IBM, General Reinsurance Corporation, The World Bank, and other successful organizations-- Schaffer offers a field-tested approach to working with consultants that has proven to get results. He identifies the key elements of an effective project design?particularly that...
In this new and revised edition of the landmark book High-Impact Consulting, Robert H. Schaffer reveals how senior managers unwittingly collude with t...
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cena:
144,04 |
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Customer Loyalty: How to Earn It, How to Keep It
ISBN: 9780787963880 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketi...
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cena:
86,99 |
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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need
ISBN: 9780787964191 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses w...
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cena:
124,90 |
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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace
ISBN: 9780789001979 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand...
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research Tha...
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cena:
287,74 |
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Cross-National Consumer Psychographics
ISBN: 9780789009807 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What makes consumers behave as they do? Just as demographics examine the who of consumer behavior, psychographics examine the why. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic...
What makes consumers behave as they do? Just as demographics examine the who of consumer behavior, psychographics examine the why. Psychographics show...
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cena:
248,71 |
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Fundamentals of Business Marketing Research
ISBN: 9780789023117 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Get a thorough review of vital research issues
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on "Business Marketing: A Twenty Year Review," a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of... Get a thorough review of vital research issues
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluat... |
cena:
829,23 |
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Fundamentals of Business Marketing Research
ISBN: 9780789023124 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Get a thorough review of vital research issues
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on "Business Marketing: A Twenty Year Review," a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of... Get a thorough review of vital research issues
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluat... |
cena:
287,74 |
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New-Product Diffusion Models
ISBN: 9780792377511 / Angielski / Twarda / 355 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent.
Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The... Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, ...
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cena:
805,10 |
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Building Models for Marketing Decisions
ISBN: 9780792377726 / Angielski / Twarda / 645 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text describes marketing models that managers can use as an aid in decision making. Even simple models outperform human judgements in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. In this book, which is a revision and expansion of Naert and Leeflang's Building Implementable Marketing Models...
This text describes marketing models that managers can use as an aid in decision making. Even simple models outperform human judgements in predicting ...
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cena:
1777,25 |
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Marketing Issues in Transitional Economies
ISBN: 9780792384984 / Angielski / Twarda / 287 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns.
This book seeks to fill a gap in the existing literature by offering a pioneering and... As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local...
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cena:
402,53 |
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Marketing Michelin: Advertising & Cultural Identity in Twentieth-Century France
ISBN: 9780801866517 / Angielski / Twarda / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the country's people and culture. In the process, it has helped shape the self-image of twentieth-century France. In Marketing Michelin, Stephen Harp provides a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum--the company's iconic -Michelin Man---was first introduced, to 1940, when France fell to the... One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely F... |
cena:
233,63 |
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The Inglorious Arts of Peace: Exhibitions in Canadian Society During the Nineteenth Century
ISBN: 9780802042729 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The exhibition was one of the great nineteenth-century projects for improving the world. Combining the Victorian virtues of communication, cooperation, and competition, it promised to advertise the choice products of civilization to a receptive public. The Inglorious Arts of Peace is the first comprehensive look at the history of these cultural extravaganzas in Canada. Early in the nineteenth century, provincial governments began to sponsor exhibitions that advertised highly bred livestock and modern techniques of rotation and manuring to farmers. Hundreds of agricultural and... The exhibition was one of the great nineteenth-century projects for improving the world. Combining the Victorian virtues of communication, cooperat... |
cena:
258,52 |
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