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The Effect of Advertising and Display: Assessing the Evidence
ISBN: 9781402075148 / Angielski / Twarda / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which is designed for both advanced students and practitioners.
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New... How does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which i...
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cena:
402,53 |
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Spray the Bear: Reminiscences From the Golden Age of Advertising
ISBN: 9781403306579 / Angielski / Miękka / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A hilarious collection of personal anecdotes from the wacky world of advertising including stories about everyone from Peter Ustinov to Raquel Welch and Ted Kennedy to Jesse Jackson.
A hilarious collection of personal anecdotes from the wacky world of advertising including stories about everyone from Peter Ustinov to Raquel Welch a...
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cena:
84,69 |
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Spray the Bear: Reminiscences From the Golden Age of Advertising
ISBN: 9781403306586 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A hilarious collection of personal anecdotes from the wacky world of advertising including stories about everyone from Peter Ustinov to Raquel Welch and Ted Kennedy to Jesse Jackson.
A hilarious collection of personal anecdotes from the wacky world of advertising including stories about everyone from Peter Ustinov to Raquel Welch a...
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cena:
129,28 |
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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
ISBN: 9781403905192 / Angielski / Twarda / 179 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon th...
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cena:
301,89 |
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The Visionary Package
ISBN: 9781403906779 / Angielski / Twarda / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly an...
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cena:
201,24 |
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Advertising as Multilingual Communication
ISBN: 9781403917256 / Angielski / Twarda / 206 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and...
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers...
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cena:
201,24 |
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How to Survive in the Jungle of Enterprise Architecture Frameworks: Creating or Choosing an Enterprise Architecture Framework
ISBN: 9781412016070 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Several times in my Enterprise Architecture (EA) practice, people asked me which framework shall I adopt or what are the benefits of the Zachman framework over TOGAF, etc. Others asked me to help them to define their own corporate EA framework. Before answering these types of questions, it is important to know what the differences and commonalities are of these frameworks and standards. This book explains the role of Enterprise Architecture Frameworks and shows the differences between the most popular Enterprise Architecture Frameworks now a day available in the world. With the... Several times in my Enterprise Architecture (EA) practice, people asked me which framework shall I adopt or what are the benefits of the Zachman fr... |
cena:
152,04 |
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Get Noticed: A How-To Guide to Spectacular Advertising
ISBN: 9781425106447 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Finally! I gave in! I?ve been getting emails, letters, phone calls and personal requests from colleagues, clients and friends, asking me to put together an Advertising "Cheat Sheet" for getting noticed, getting read, and the "How-To?s" of developing an identity that is powerful and effective. So ? I started making notes and writing down my thoughts, and before you know it ? this little book was born! "Get Noticed" is a treasure-trove of quick and effective, tried and tested ideas, techniques and guidelines that YOU can use in your advertising and promotional efforts. If you're interested in...
Finally! I gave in! I?ve been getting emails, letters, phone calls and personal requests from colleagues, clients and friends, asking me to put toget...
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cena:
65,76 |
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Power Marketing of Architectural Services: A Critical Look at the Services Provided by Architects and Designers
ISBN: 9781552129340 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is not designed to explore well-known marketing concepts. Instead, it is intended to look at applied, practical, and proven marketing approaches in a proactive manner that is designed to improve the nature and quality of architectural practice as well as that of other design professionals. It is primarily about the services offered by architectural and small design firms, but it also has as much to do with the notion of change within the design professions as it does with marketing concepts. As a result, the reader may find some thoughts and ideas somewhat provocative, but is...
This book is not designed to explore well-known marketing concepts. Instead, it is intended to look at applied, practical, and proven marketing approa...
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cena:
75,81 |
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Ghost Signs of Arkansas
ISBN: 9781557284808 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From the late 1800s to the early 1950s, painted wall signs were a major mode of advertisement for both national companies and local businesses across America. Many of these artistic messages, now faded, peeling, and partially covered, still peek out from the storefronts, barns, alleyways, warehouses, theaters, and even stagecoach stops they once decorated. Photographer Jeff Holder and author Cynthia Haas explore this often overlooked art form in Arkansas and show us signs that appear mysteriously in the rain, signs that are curiously painted in remote places, images and words now only half...
From the late 1800s to the early 1950s, painted wall signs were a major mode of advertisement for both national companies and local businesses across ...
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cena:
121,89 |
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Environmental Marketing : Strategies, Practice, Theory, and Research
ISBN: 9781560249283 / Angielski / Miękka / 415 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.
Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines ...
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cena:
360,91 |
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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace
ISBN: 9781560249498 / Angielski / Twarda / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand...
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research Tha...
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cena:
756,05 |
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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
ISBN: 9781560258568 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled...
Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more l...
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cena:
83,35 |
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Ultimate Selling Power: How to Create and Enjoy a Multi-Million Dollar Sales Career
ISBN: 9781564146410 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Offers a step-by-step guide to increasing sales, including tips on making marketing presentations, finding a sales coach, and using sales seminars to reach more prospective customers.
Offers a step-by-step guide to increasing sales, including tips on making marketing presentations, finding a sales coach, and using sales seminars to ...
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cena:
68,19 |
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Marketing to the Mind: Right Brain Strategies for Advertising and Marketing
ISBN: 9781567200317 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Very few books deal with the unconscious mind--the right side of the brain--and how advertising affects and directs it. This one does exactly that. Psychologist Maddock and his co-author Fulton give the readers a clear understanding of how the mind works, based on up-to-date research, and a new way to understand human motivation and behavior. Drawing unqiuely from medicine, clinical psychology, and the practice of marketing, they combine insights and principles that will provide advertisers with almost a blueprint for executing creative strategies and developing marketing plans with a... Very few books deal with the unconscious mind--the right side of the brain--and how advertising affects and directs it. This one does exactly that.... |
cena:
385,09 |
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High-Impact Sales Force Automation: A Strategic Perspective
ISBN: 9781574440935 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This "ultimate competitive weapon" can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. And in today's competitive sales climate, effective time management is the key to survival.
High-Impact Sales Force Automation is a hands-on guide to implementing the latest computer technology in the sales and marketing departments of your company. The author's unique background in both business... What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer servic...
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cena:
609,72 |
![How to Develop a Strategic Marketing Plan: A Step-By-Step Guide [With Disk] Paley, Norton 9781574442694 CRC Press](/9781574442694_how_to_develop_a_strategic_marketing_plan_a_step_by_step_guide_with_disk.jpg "How to Develop a Strategic Marketing Plan: A Step-By-Step Guide [With Disk]") |
How to Develop a Strategic Marketing Plan: A Step-By-Step Guide [With Disk]
ISBN: 9781574442694 / Angielski / Twarda / 402 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also st... |
cena:
585,33 |
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Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges
ISBN: 9781578516582 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.
Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from ...
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cena:
113,53 |
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How Brands Become Icons: The Principles of Cultural Branding
ISBN: 9781578517749 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on an extensive examination of the historical records of legendary iconic brands, Holt (marketing, Oxford University) demonstrates that brands become icons not by highlighting unique features, but by addressing acute cultural contradictions with myths conveyed through advertising. He builds a new cultural branding model that revises core mark
Based on an extensive examination of the historical records of legendary iconic brands, Holt (marketing, Oxford University) demonstrates that brands b...
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cena:
140,90 |
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The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
ISBN: 9781598692518 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
75,77 |
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