The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circumstances, some companies continue to thrive while others wash out and become also-rans. In the end, it is the dynamics of the competitive marketplace, the quality of the organization's business plan, and the ability to successfully implement strategies, that validate and ensure a company's existence.
Mastering the Rules of Competitive Strategy: A Resource Guide for Managers blends selected historical lessons with modern business...
The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circum...
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies,...
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers resp...
Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning...
Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also st...
This one-stop source is for anyone who needs comprehensive, yet hands-on information about marketing management and competitive strategy in the internet age. The nonmarketing executive or manager will understand the various components of marketing, its effect on the whole organization, how to communicate and develop a better rapport with marketing professionals, and how to participate effectively in marketing decisions.
This one-stop source is for anyone who needs comprehensive, yet hands-on information about marketing management and competitive strategy in the intern...
Clausewitz Talks Business: An Executive's Guide to Thinking Like a Strategist distills the wisdom of Carl von Clausewitz's monumental 1832 classic On War--considered by many eminent scholars as the most distinguished Western work on war ever written. This book transposes Clausewitz's most enduring concepts on leadership and strategy to help today's executives and managers think like strategists.
Tapping into the universal lessons of strategy, the book uncovers potential solutions to some of the most obstinate competitive problems. It supplies readers with an...
Clausewitz Talks Business: An Executive's Guide to Thinking Like a Strategist distills the wisdom of Carl von Clausewitz's monumen...
Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses.
Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual process that contributes to the development and implementation of that plan. The book details how to identify the root causes that triggered the competitive crisis and how to initiate remedial actions before the turnaround plan...
Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who...
Harnessing the power of technology is one of the key measures of effective leadership. Leadership Strategies in the Age of Big Data, Algorithms, and Analytics will help leaders think and act like strategists to maintain a leading-edge competitive advantage. Written by a leading expert in the field, this book provides new insights on how to successfully transition companies by aligning an organization's culture to accept the benefits of digital technology.
The author emphasizes the importance of creating a team spirit with employees to embrace the digital age and...
Harnessing the power of technology is one of the key measures of effective leadership. Leadership Strategies in the Age of Big Data, Algorith...
![How to Develop a Strategic Marketing Plan: A Step-By-Step Guide [With Disk] Paley, Norton 9781574442694 CRC Press](/9781574442694_how_to_develop_a_strategic_marketing_plan_a_step_by_step_guide_with_disk.jpg "How to Develop a Strategic Marketing Plan: A Step-By-Step Guide [With Disk]")
