The Manager's Guide to Competitive Marketing Strategies, Second Edition

ISBN-13: 9781574442342 / Angielski / Twarda / 1999 / 448 str.

Norton Paley

Opis

The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.
The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.
You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Features
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Recenzje

"This book is a pragmatic examination of a 21st century manager, and the second edition of this book updates the reader to the latest techniques in developing competitive strategies."
--European Foundation for Management Development
Promo Copy
"The Manager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution
nager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution

Spis treści

Strategy and its Basic Principles. Framework for Competitive Analysis. Marketing Research and Planning. Specific Competitive Strategic. Checklist for Developing Competitive Strategies

O autorze

Norton Paley