Get Noticed: A How-To Guide to Spectacular Advertising

ISBN-13: 9781425106447 / Angielski / Miękka / 2006 / 104 str.

Jamie Hardie

Opis

Finally! I gave in! I?ve been getting emails, letters, phone calls and personal requests from colleagues, clients and friends, asking me to put together an Advertising "Cheat Sheet" for getting noticed, getting read, and the "How-To?s" of developing an identity that is powerful and effective. So ? I started making notes and writing down my thoughts, and before you know it ? this little book was born! "Get Noticed" is a treasure-trove of quick and effective, tried and tested ideas, techniques and guidelines that YOU can use in your advertising and promotional efforts. If you're interested in selling your product or service, you've come to the right place.
Have you ever wondered?
? How can I get a great Ad without spending a fortune in advertising?
? Do I really stand out among the competition?
? What can I do to get my phone ringing off the hook?
Inside "Get Noticed" you'll get all the strategic thinking, design and copy tips that will catapult the effectiveness of your advertising.
Included in this book:
? The real secret to truly setting yourself apart from your competition
? Keys to making your Ads sell like crazy
? The best layout and formula for getting noticed
? Ways to avoid the BIG MISTAKES that all small businesses make
? How to design a personable brand that reaches your prospects
? Guidelines for successfully using: Headlines, Illustrations, Body Copy and Photography
? The one "secret" we can all learn from the not-for-profit sector.
So, for less than the cost of a lunch out, this little gem of a book will reveal to you every tool you need. You?ll never again have to blindly hope that a glossy design iscommunicating the right message, or wonder if your Ad will be the one that gets read.
"This is a small book loaded with some VERY BIG ideas. We plan to keep it handy as a reference tool to help us stay the course."
Wayne Myers, Marketing Manager, Plant Products Company Ltd.
"This book is full of "Ah-ha!" moments... it really shows you the common sense basics of advertising for a small business."
Cathy White, Educator
"Best damn book about advertising strategies for all small businesses that I have come across.... ever!" Howard Murray, President, Firestorm Turbines Inc.
Find out more at www.hardieandcompany.com