One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the country's people and culture. In the process, it has helped shape the self-image of twentieth-century France. In Marketing Michelin, Stephen Harp provides a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum--the company's iconic -Michelin Man---was first introduced, to 1940, when France fell to the...
One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely F...
How do nations inculcate loyalty? In Learning to Be Loyal, Harp explorers the role of primary education as the means by which both France and Germany used the teaching of national language, culture, geography, and history to transform ordinary people's local and religious identities into national ones.
How do nations inculcate loyalty? In Learning to Be Loyal, Harp explorers the role of primary education as the means by which both France and Germany ...
