"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally...

This is a story about an earthworm who digs in the dirt and goes places that are always an adventure. What Bernie experiences coincides with real life and how we can learn from an earthworm how to cope with people, places, and things.

Travel with Bernie as he goes on an adventure, experiencing a new and unlikely friendship. He finds out that sometimes you can become friends with someone you never thought possible

Also, look for the first two books in the series; "Bernie's Journey" and "Bernie Goes to the Beach "

Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive.
In the age of smartphones and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. The users of Twitter, Yelp, and similar outlets show little mercy for bad behavior. The bar for trustworthiness is higher than ever and continues to rise....