Make the most of sales and marketing

Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell's book.
-- Bernard F. Sergesketter, vice president (retired), AT&T

Forget the old-school approach to Sales and Marketing. These six winning practices put those departments back on par with the rest of the modern business world, and opens the door to higher profits.

Based on studies in more than...