The first book to examine voter behavior from both psychological and marketing perspectives, "A Theory of Political Choice Behavior" provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent in some cases. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past; Section B puts forth the author's new theory; Section C tests that theory; and Section D describes its...
The first book to examine voter behavior from both psychological and marketing perspectives, "A Theory of Political Choice Behavior" provides the t...
The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives.The Mass Marketing of Politics is provocative and essential reading for...
The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasi...
Demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book points out the pitfalls of relying on marketing as a campaign and governance tool, and offers alternatives.
Demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, pers...
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay...
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election...
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay...
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election...
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketin...
Wojciech Cwalina Andrzej Falkowski Bruce I. Newman
A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.
A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testi...
Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts influence politics. It reviews the advances in political communication management and marketing through a cross-cultural integration of research and theoretical approaches.
Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts ...
