Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte

ISBN-13: 9780789021588 / Angielski / Twarda / 2003 / 198 str.

Bruce I. Newman; Dejan Vercic

Opis

Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts influence politics. It reviews the advances in political communication management and marketing through a cross-cultural integration of research and theoretical approaches.

Spis treści

• Editorial
• The Merging of Public Relations and Political Marketing
• Articles
• The Material Culture of US Elections: Artisanship, Entrepreneurship, Ephemera and Two Centuries of Trans-Atlantic Exchange
• News Management and New Managerialism: Quangos and Their Media Relations
• New Labour: A Study of the Creation, Development and Demise of a Political Brand
• Political Marketing Research in the 2000 U.S. Election
• The 2000 American Presidential Election: Lessons from the Closest Contest in American History
• Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public Affairs
• Communicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?
• Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections
• Structural Models of Voter Behavior in the 2000 Polish Presidential Election
• Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election
• Index
• Reference Notes Included

O autorze

Bruce I. Newman, Dejan Vercic