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Newman, Bruce I.

Bruce I. Newman is professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor-in-chief of the Journal of Political Marketing.

[ ZOBACZ WSZYSTKIE KSIĄŻKI AUTORA ]

A Theory of Political Choice Behavior	The Mass Marketing of Politics: Democracy in an Age of Manufactured Images	The Mass Marketing of Politics
Winning Elections with Political Marketing	Winning Elections with Political Marketing	The Marketing of the President: Political Marketing as Campaign Strategy
A Cross-Cultural Theory of Voter Behavior	The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing	Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Political Marketing in Retrospective and Prospective	Political Marketing in Retrospective and Prospective	Social Media, Political Marketing and the 2016 U.S. Election

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