The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include: - * the contribution of public relations to strategic management in...
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively...
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include: - * the contribution of public relations to strategic management in...
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively...
Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts influence politics. It reviews the advances in political communication management and marketing through a cross-cultural integration of research and theoretical approaches.
Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts ...
Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts influence politics. It reviews the advances in political communication management and marketing through a cross-cultural integration of research and theoretical approaches.
Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts ...
