Perspectives on Public Relations Research

ISBN-13: 9780415217675 / Angielski / Twarda / 1999 / 288 str.

Danny Moss; Gary Warnaby; Dejan Vercic

Opis

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include: -
* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Spis treści

Introduction Part 1 Public Relations and Management Theory: 1 The Origins of Public Relations Theory in Economis and Strategic Management: 2 Strategy and Public Relations Part 2 Contemporary Perspectives of Public Relations 3 A Feminist Phase Analysis of Research on Women in Postmodern Public Relations 4 Public Relations and Rhetoric History, Concepts, Contribution: 5 Psychology and Public Relations Part 3 International Perspectives of Public Relations 6 Public Relations: The Cultural Dimension 7 Towards a Theory in International Public Relations: Initial Delphi Research Supports Generic / Specific Theory; Part 4 Historical-German Perspectives of Public Relations 8 Public Relations in German Speaking Countries: Histories and Contemporary Concepts 9 Public Relations and the Development of the Principle of Separation of Advertising and Journalistic Media Programmes in Germany

O autorze

Danny Moss, Dejan Vercic, Gary Warnaby