The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include: - * the contribution of public relations to strategic management in...
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively...
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include: - * the contribution of public relations to strategic management in...
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively...
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in...
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribu...
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribu...
