The Mass Marketing of Politics

ISBN-13: 9780761909590 / Angielski / Miękka / 1999 / 184 str.

Bruce I. Newman; Newton N. Minow

Opis

Demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book points out the pitfalls of relying on marketing as a campaign and governance tool, and offers alternatives.