This lively and engaging text introduces students to the major debates and data on the information society, and at the same time teaches them how to research it. It gives an overview of: * theorists of the information society, particularly Manuel Castells and Daniel Bell * social research methodologies, including positivist, interpretivist, critical and cultural * qualitative and quantitative research methods and criteria for social science evaluation. Drawing on a rich body of empirical work, it explores three core themes of information society debates: the transformation of...
This lively and engaging text introduces students to the major debates and data on the information society, and at the same time teaches them how to r...
A guide to the marketing process, particularly designed for those undertaking a short course or one semester in the subject. The text is based on wide teaching experience and classroom testing over a range of study programmes. The authors seek to present the theory and techniques in balance and include case studies and Web addresses.
A guide to the marketing process, particularly designed for those undertaking a short course or one semester in the subject. The text is based on wide...
Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.
Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core ...
