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The Committed Enterprise: Making Vision, Values, and Branding Work
ISBN: 9780750661997 / Angielski / Miękka / 366 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them. It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many...
It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achiev...
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199,71 zł |
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Content is King
ISBN: 9780750663175 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.
Different sources of online content require different approaches, and therefore the author... A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of i...
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252,27 zł |
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Heritage Marketing
ISBN: 9780750663182 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive...
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. ...
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cena:
252,27 zł |
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Handbook of Crm: Achieving Excellence in Customer Management
ISBN: 9780750664370 / Angielski / Twarda / 458 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes... Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major ...
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310,10 zł |
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Brand New Justice: How Branding Places and Products Can Help the Developing World
ISBN: 9780750666008 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and...
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potentia...
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cena:
199,71 zł |
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Search Marketing Strategies
ISBN: 9780750666183 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the pr...
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cena:
252,27 zł |
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
ISBN: 9780750666343 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author...
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts w...
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cena:
252,27 zł |
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Marketing Plans for Service Businesses: A Complete Guide
ISBN: 9780750667463 / Angielski / Mi / 401 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key...
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled,...
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cena:
257,53 zł |
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Mobile Marketing
ISBN: 9780750667470 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector, and supported by a website to update users on developments in the filed it will be an essential...
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large...
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cena:
231,25 zł |
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Fashion Marketing
ISBN: 9780750668972 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing that a student or practitioner could ever need. Now covering all the key themes and issues of the area:
*globalization *fast fashion *luxury fashion *offshoring *business-to-business *forecasting *sourcing... A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Market...
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cena:
946,23 zł |
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Offensive Marketing
ISBN: 9780750674591 / Angielski / Miękka / 430 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in...
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcome...
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cena:
262,78 zł |
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The Culturally Customized Web Site
ISBN: 9780750678490 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book... In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three obj...
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cena:
231,25 zł |
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Team Sports Marketing
ISBN: 9780750679794 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.Team Sports Marketing shows...
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to...
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cena:
310,10 zł |
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Consumer Tribes
ISBN: 9780750680240 / Angielski / Miękka / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that...
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not a...
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cena:
252,27 zł |
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Museum Marketing
ISBN: 9780750680653 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing...
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understan...
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cena:
289,08 zł |
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Critical Marketing
ISBN: 9780750680660 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities.
In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: . The... Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized ...
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cena:
252,27 zł |
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Total E-mail Marketing: Maximizing Your Results from Integrated E-Marketing
ISBN: 9780750680677 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.
Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniqu...
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cena:
252,27 zł |
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Marketing in a Nutshell: Key Concepts for Non-specialists
ISBN: 9780750681339 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible boo...
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cena:
131,37 zł |
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Marketing Through Search Optimization
ISBN: 9780750683470 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Guiding readers through proven techniques for achieving and measuring success in search engine marketing, this text has been completely revised and updated to focus on the key aspects of how people search, the mobile Internet, and pay-per-click adverting.
Guiding readers through proven techniques for achieving and measuring success in search engine marketing, this text has been completely revised and up...
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cena:
173,42 zł |
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Strategies and Tools for Corporate Blogging
ISBN: 9780750684163 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising and public relations are the best ways to connect with a company's audience through traditional media. Now blogs are the best way to connect with millions of customers through the medium of online consumer generated media. Blogger relations is the practice of building an effective blog that reaches their audience in the new world of consumer-generated media. Blogger relations is the process of interacting with bloggers and blog readers to get a company's message to an audience. The author will profile communities of bloggers and show how companies can use blogger relations to...
Advertising and public relations are the best ways to connect with a company's audience through traditional media. Now blogs are the best way to conne...
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cena:
131,37 zł |
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