Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author...
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts w...
Marketers everywhere are talking about content, but not everyone is saying the same thing - views are widely split. Some professionals love content and believe it has revolutionalized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Content Marketing is the only resource available that brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing. Containing contributions from, and interviews with,...
Marketers everywhere are talking about content, but not everyone is saying the same thing - views are widely split. Some professionals love content...
